LiveRamp’s RampID technology supports data integration and granular insights for publishers and buyers
NEW YORK – June 13, 2024 – Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRamp, a leading global data collaboration platform, is now interoperable with Nielsen to power ビッグデータ＋パネル advanced audience planning and measurement in Nielsen ONE.
この契約により、ファーストおよびサードパーティのデータソースがLiveRampを介してニールセンにシームレスに接続され、Nielsen ONE Ads、ニールセンのプランニング スイート、ニールセンのData Driven Linearソリューションを活用することで、プラットフォームを横断したオーディエンスの計画と測定が可能になる。クライアントは、ニールセンのエコシステム全体で高度なオーディエンスを作成・活用し、世帯レベルおよび個人ベースの両方で、ホリスティックでエンドツーエンドのプランニング 、スクリーン全体で測定することができます。
LiveRampの統合は、ニールセンの市場における相互運用性をさらに高め、パブリッシャー、プラットフォーム、データプロバイダー、エージェンシーホールディングカンパニーとの長年にわたる統合を強化します。エコシステムの接続とコラボレーションのためのLiveRampのRampIDが加わることで、プラットフォーム間の完全な常時接続のユースケースが強化され、クライアントはクロスプラットフォームTVプランニング と計測を強化するために、その場でオーディエンスを構築し評価することができます。
“We’ve seen the industry demand grow across linear and digital for highly targeted audiences powered by big data,” said Stefan Maris, Chief Partnerships Officer, ニールセン. “Our integration with LiveRamp enables seamless connectivity of both first and third-party data to plan and measure advanced audiences at scale using Big Data + Panel.”
“Our integration with Nielsen delivers a more holistic and detailed understanding of audiences across screens that empowers both brands and agencies to improve activation, and publishers to enhance the value of their inventory,” said Vihan Sharma, Chief Revenue Officer, LiveRamp. “All parties gain access to deep insights that fuel a powerful flywheel around planning and measurement.”
“LiveRamp and Nielsen’s new integration allows Havas Media to holistically plan on, buy, activate and measure custom-built advanced audiences as part of our proprietary Converged product suite to better serve our clients,” said Mike Bregman, Chief Activation Officer for Havas Media Network North America. “This integrated solution will enable us to leverage first- and third-party data and we’re excited to introduce it across our portfolio.”
ニールセンについて
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com ソーシャルメディア（Twitter、LinkedIn、Facebook、Instagram）で私たちとつながってください。
ニールセンについて ライブランプ
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Learn more at www.liveramp.com.
Press contact
ランドン・オークム
Sr. Communications Manager
landon.oakum@nielsen.com
