FOXが月間最大の伸びを示し、NFLとNCAAフットボールの複数の配信会社が9月に2桁の伸びを記録。
ESPNとESPN2はそれぞれ毎月100％以上の伸びを示し、ディズニーを牽引している。
NEW YORK – October 22, 2024 - The return of the NFL and NCAA football kicked off significant gains for media companies in September, as Disney reclaimed the top spot with 11.3% of TV and marked the third consecutive monthly lead-change in Nielsen’s Media Distributor Gauge. Disney notched a 17% viewing increase in September and added 1.8 share points over August—the largest share increase among all reported distributors. Disney’s 17% growth can be attributed to gains from ESPN (+101%) and ESPN2 (+165%), and its ABC broadcast affiliates (+25%).
While NFL and college football games were primary drivers of various viewership upticks noted in the September 2024 Gauge report, the Media Distributor Gauge provides additional insight into how those upticks affected media companies. In addition to Disney, other distributors recorded double-digit viewing increases in September, including FOX (+18%) and Amazon (+13%). Like Disney, FOX also exhibited a considerable bump in viewing to its broadcast affiliates and was up 69% compared to August. Overall, FOX’s share of television viewing climbed to 7.3% (+1.3 pt.) in September, and Amazon finished with 3.7% of TV (+0.5 pt.), which was a new high water mark for the streaming distributor.
Ultimately, as viewers shifted their focus to football in September, eight of the 14 reported media companies experienced viewing decreases this month, including NBCU. Despite falling 4.1 share points in the wake of a record breaking August powered by the Olympics, NBCU would have likely exhibited growth similar to the aforementioned distributors. They still managed to finish in the top three, however, and came in behind YouTube with 9.3% of TV.
視聴習慣が季節性とスポーツの影響を示し続ける中、8月と9月に見られたような視聴者エンゲージメントへの最大限のマルチプラットフォームアプローチは、今後数ヶ月間、重要な戦略的メカニズムになるだろう。
2024年9月の測定月には5週間が含まれる：2024年08月26日から2024年09月29日まで。ニールセンの測定週は月曜日から日曜日までである。
ニールセンについて ゲージ
ゲージ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include メディア・ディストリビューター・ゲージ, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
プレス連絡先
ローレン・パブスト
lauren.pabst@nielsen.com
