ニールセン、多様な経営者のための初のバーチャル「コンサルタンソン」で無償コンサルティングを提供
While most small businesses struggled financially during the pandemic, diverse-owned businesses were hit the hardest. As part of Nielsen’s commitment to supporting diverse-owned media companies, Nielsen hosted a “consulta-thon” on Global Impact Day 2022. Nielsen volunteers offered pro-bono consulting services to diverse-owned companies, helping them to create pitches and marketing strategies to engage investors and advertisers.
Ashton Media Group, KSDY and Latino Hustle Group, all diverse-owned, ad-supported media companies, joined Nielsen for the consulta-thon: each of them bringing a specific project to consult with Nielsen specialists about. The companies brought their media kits —looking for assistance in their digital storytelling, media kit improvements, and for recommendations in pitching. Ashton Media Group received a media plan from the Nielsen team which addressed privacy concerns, reassuring audiences of the steps taken in their data privacy. Nielsen refreshed KSDY’s media kit with updated language, insights into the primary audience, recommended sponsorships for their news channels, and promoting their shows, team, and channels—all supported by Nielsen data. Nielsen equipped Latin Hustle Group with a campaign focused on engaging Las Vegas Hispanics for their radio station, Fiesta! 98.1.
「ニールセンの社員が、多様なメディア企業を支援するために私たちの専門知識を提供する機会を提供することは、今年のハイライトでした。「と、多様性インサイト＆イニシアチブ担当SVPのステイシー・デ・アルマスは語った。「私たちは今年の初めにこのプログラムを展開しましたが、私の同僚がこのプログラムを深く掘り下げ、企業と直接つながるのを見て、私たちが本当に変化をもたらしていることがわかりました。
As part of our diverse-owened media program, Nielsen is also partnering with the National Minority Supplier Development Council (NMSDC) to reimburse the certification costs for companies to become a Minority Business Enterprise. This certification elevates minority-owned companies, helping them stand out to corporate members who are looking to connect and partner with MBEs.
