メディアバイヤー、広告主、代理店は、より効果的なターゲティングとより良いROIに焦点を当て、ニールセンメディアインパクトSKの発売から最も恩恵を受ける人々の一人です。
Seoul, South Korea - October 5, 2023 - Nielsen, a global leader in audience measurement, data and analytics today announced the South Korean launch of Nielsen Media Impact (NMI) – an industry-leading media planning and optimisation solution, delivering a comprehensive overview of where consumers are engaging with content, and the most effective ways to reach them.
TVパネルやデジタルデータなど、ニールセン独自のアナリティクスとインサイトを駆使し、NMIは韓国のメディア業界に、複数のプラットフォームにおける重複のないメディア消費指標を、使いやすいプランニング 。
さらに、NMIは、広告主、代理店、出版社に、どのメディアの組み合わせが主要な視聴者に最もリーチしやすいか、それらの視聴者がさまざまなメディアチャンネルでどれくらいの時間を費やしているか、また、さまざまな有用な人口統計学的情報を提供する。
また、NMIデータは、効果的なターゲティングに不可欠な、サイコグラフィック、ライフスタイル、メディア行動などの高度なオーディエンス属性に基づいてメディアプランを作成することを可能にする。
Key benefits
- キャンペーンターゲティングに最適なメディアチャンネルの特性と組み合わせを決定する。
- 独自のリーチと最大のROIのために最も効果的なドライバーを理解する。
- プランニング と予算を最適化し、複数のチャネルで最も効果的に目標を達成する。
- 基本的な人口統計をはるかに超えた、高度な視聴者セグメントの効果を評価する。
Nielsen Asia Managing Director (Advertisers & Agencies), Aaron Rigby added: “In order to meet the rapidly-changing media consumption habits of Koreans, it’s crucial that the nation’s agencies, advertisers, and publishers have a planning solution that enables cost-effective decision-making about where and when to engage audiences with content and advertising. That’s what NMI does best. Its launch in South Korea highlights our commitment to empowering the industry to make data-informed decisions. It allows ad buyers and sellers to easily craft local or national media plans to understand where consumers are engaging with their content and the most efficient ways to reach them.”
Nielsen Media Korea Director (Advertisers & Agencies), Inho Um, said: “NMI offers a unique lens to the South Korean industry, enabling effective decision-making about where and when to engage audiences with content and advertising on multiple levels. Its arrival in the market unlocks access to new insights on media allocation and schedule optimisation, delivering better reach across an audience of platform nomads. Whether you’re looking to showcase the benefits of your media or determine the optimal combination of ads to reach your target audience, NMI has you covered.”
South Korean media agency, Spring & Flower, is one of the first industry players to embrace the competitive advantage offered by Nielsen NMI, signing on as one of the product’s launch clients. Head of Media Analysis & Experience for the company, Sangyoon Hong, said: “Advertisers are increasingly asking for integrated insights and consolidated performance metrics for their online and offline media operations, so it made sense for us to be one of the first agencies in the country to implement a cutting-edge solution like NMI. It allows us to customise our client data analytics in so many exciting ways and we’re thrilled to make its many features available to our new and existing clients.”
ニールセンについて
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
詳細はこちら www.nielsen.com ソーシャルメディア（Twitter、LinkedIn、Facebook、Instagram）で私たちとつながってください。
About Spring & Flower
SPRING & FLOWER is a hybrid branding Company that breaks boundaries and delivers solutions for today’s world. We find your brand’s real problems and design brand experiences with strategy and creative language that moves people. We are involved in everything from the birth to the growth of a brand, including commercial film, media, digital content, pop-up stores, merchandise, publishing, music, and sales performance marketing.
詳細はこちら www.springnflower.com and Instagram at www.instagram.com/springnflower.
メディア連絡先
ダン・チャップマン
ニールセンAPACコミュニケーションズアシスタントディレクター
dan.chapman@nielsen.com
+61 404 088 462
中尾恭二
Manager, Communications, Nielsen APAC
kyoji.nakao@nielsen.com
+81-80-4597-4256
