ニールセン、ノルウェーでラジオ測定延長を獲得

Oslo, Norway, January 10, 2022 – The Norway MOC selected Nielsen as the independent radio measurement provider, extending the existing contract from January 2023. 

The measurement is carried out on behalf of NRK, Bauer Media and the P4 group. Nielsen’s measurement reports listening to most types of audio content from the broadcaster’s stations, regardless of the distribution platform and equipment used to listen. The purpose of the measurement is to provide a representative picture of the listening behaviour of Norwegians. Nielsen’s measurement enables media buying and selling by reporting how many people listen to the various radio stations, who listens, and how long they listen. The granular reporting can also distinguish between listening places, such as at home, outside and in secondary homes, as well as in the car.

2019年以来、ニールセンは2,000人のPPMパネルを活用し、一貫したラジオ通貨測定を確実に提供してきた。ニールセンは新たな契約の一環としてこのサービスをさらに発展させ、ノルウェーのラジオ聴取に関するより深い理解と表現を生み出す。 

Among the new elements of the measurement is an adjustment for listening consumed using headphones, as well as an introduction of Nielsen’s newly developed wearables meters. The new service will further allow commercial broadcasters to make better use of their commercial inventory and target adverts on their digital platforms. 

“Nielsen has delivered a solid radio measurement in the current contract period, with strong professional integrity and a high service level. With this, Nielsen has written a new chapter for the high ambitions of Norwegian radio to measure radio according to world-class methodologies. We strongly believe that the next period from 2023 will lift radio measurement in Norway even further “, says chairman of the MOC, Kristian Tolonen from NRK.

"私たちは、ニールセンについて 、強力な国際的な競争相手と比較して評価されたこの入札プロセスの結果に感激しています。MOCは、ニールセンがラジオを測定するための最良のソリューションを提供していると再び結論付けました。これは、最初の契約期間中に私たちが行った作業の後、非常に意欲的でやりがいのあることです」と、ニールセンのノルウェー・マーケット・リーダー、ラグンヒルド・ヘルロフセンは言う。

“Nielsen has made a clear business decision to invest heavily, both in terms of resources and technology – in developing and future proofing our media measurements so we can stay relevant in the market. The Norwegian radio broadcasters are known to be amongst the most forward-leaning in the industry, and to be able to continue the collaboration with this group is truly inspiring”, says Herlofsen.  

ニールセンは、ラジオ測定に関して世界的に75年以上の経験を持ち、2006年からノルウェーのラジオ聴取率測定に使用されているパーソナル・ピープル・メーター（PPM）技術など、測定技術に関する多数の特許を保有している。