ニールセンとトレードデスクがヨーロッパ、アジア、メキシコ、カナダのオープンインターネットにおける新たな戦略的データ測定パートナーシップを発表

トレードデスクは、ニールセンアイデンティティシステムに国際市場にデータを提供する。

NEW YORK – Feb. 17, 2022 – Nielsen (NYSE: NLSN) and The Trade Desk (Nasdaq: TTD) today announced a strategic partnership to power identity resolution for open internet measurement in key international markets around the world. The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on April 1, with plans to launch in other Asian and European markets, in addition to Canada and Mexico, on a regular cadence following the initial releases in 2022. 

Nielsen will integrate demographic data provided by The Trade Desk into the Nielsen ID System to provide more scope and accuracy in Nielsen’s digital ad measurement for the open internet, connecting digital impressions to demographics across millions of devices. Advertisers and publishers can use ニールセン デジタル広告視聴率 with more confidence knowing that the solution is aimed towards appropriately assigning and deduplicating audience demographics across mobile and PC platforms when a digital ad is viewed. With this initiative, Nielsen becomes a preferred measurement provider of The Trade Desk and builds on the two companies’ longstanding relationship.

“This strategic partnership with The Trade Desk immediately scales Nielsen’s Identity System globally, and showcases our commitment to independent measurement and marketplace interoperability, facilitating an open ecosystem for the media industry, with audiences de-duplicated across multiple platforms,” said Karthik Rao, Chief Operating Officer, Nielsen. “We continue to evolve our technologies and methodologies as we move toward Nielsen ONE and this is a very important milestone for that vision of true cross-platform measurement across all screens, underpinned by a strong digital measurement capability.”

トレードデスクは、オープンインターネットにおける最適な広告体験のために、正確で透明性の高い測定に取り組んでいます。この戦略的パートナーシップの一環として、トレードデスクはニールセンのアイデンティティシステムに人口統計データを提供します。そうすることで、最も恩恵を受ける余地のある主要な国際市場において、デジタルメディア、特にオーバー・ザ・ページ広告の測定とレポーティングをより強固なものにすることができます。  

「世界最大の独立系デマンドサイドプラットフォームであるトレードデスクは、データ主導の意思決定、広告パフォーマンス、透明性を向上させる測定基準をオープンインターネットに提供する絶好の立場にあります。「トレードデスクの最高データ責任者であるミシェル・ハルストは、次のように述べています。「デジタルメディアエコシステム、特に計測の世界をサポートするためには、私たち全員の力が必要だと長年考えており、ニールセンと共にオープンインターネットを国際的に推進することを楽しみにしています。

As part of the Nielsen ID System, the Nielsen ID Graph is calibrated against, and validated by, Nielsen’s people-based panels and truth sets. This deal will further position Nielsen to scale its ID Resolution System globally and truly deliver deduplicated audiences across linear and digital platforms as part of Nielsen ONE, its cross-media measurement solution.  

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn そして YouTube.