ホワイトハルト社、ニールセンと複数年契約を締結。

New York, NY – Oct. 21, 2021 – Nielsen (NYSE: NLSN) and Whitehardt Inc. announced that they have reached a multi-year agreement for local TV measurement in all markets. Whitehardt, based in Nashville, Tenn., is a full-service broadcast and digital media agency specializing in legal marketing and consulting for law firms. The agency offers national and local services and has been buying media for almost 20 years. 

この新しい契約では、ニールセンのデータは、各市場における視聴率の違い、シフト、トレンドを評価するホワイトハルトの能力をサポートする。また、ターゲット視聴者がどの番組を視聴しているかを測定し、コストを決定することもできる。さらに、ニールセンのデータを利用することで、各クライアントに対して、放送局が期待通りの視聴率を獲得したかどうかの『成績表』を掲示することができる。

“Nielsen’s continued enhancement of local TV measurement provides us the ability to plan and execute our media campaigns with confidence,” said Kylie Murdock, Director of Local Media at Whitehardt. “As TV viewership evolves, it’s critical to understand the shifting viewing behaviors and have a complete picture of each local market. As an agency that is relentlessly results driven, Nielsen’s insights will enhance our efforts to deliver great results for our clients.” 

ニールセンのインプレッションへの移行は我々にとって素晴らしいニュースであり、我々は2016年からインプレッション・ベース・バイイングをうまく活用してきた。インプレッションを使用することで、放送局の担当者と交渉する際により効率的になり、クライアントにふさわしい価値を得られることがわかりました。" 

In September 2021, Nielsen announced  that it will take the lead on an “Impressions First Initiative” to support an industrywide move to impressions-based buying and selling in local markets across the U.S. The move to impressions will occur in conjunction with the integration of broadband only (BBO) homes into Nielsen’s local measurement metrics in January 2022. The inclusion of BBO homes will enable the industry to rapidly transition to trading on impressions. 

“Whitehardt is a valued client, industry leader and a trailblazer in media buying, as demonstrated by its use of impression based buying,” said  David Hohman, Managing Director, Nielsen Media Demand Side at Nielsen. “We are excited to be able to provide the agency with sophisticated tools and insights that will accelerate results and increase ROI.”

ニールセンについて ホワイトハルト

Whitehardt is a full-service broadcast and digital media agency specializing in legal marketing and consulting for law firms. Since 2002, Whitehardt has provided proven comprehensive attorney advertising strategies across all media. Whitehardt’s services include: broadcast TV and digital video production, local そして national media buying, digital marketing, call center operations, and law practice management consulting. To learn more, please visit: www.whitehardt.com