New York – Oct. 18, 2021 – Nielsen (NYSE: NLSN) unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to innovation and the company’s role and purpose of powering a better media future for all people.
Following the sale of its Global Connect business in March 2021, Nielsen is now focused on delivering digital-first and global-first media solutions in three areas—measurement, audience outcomes and content services. Nielsen is combining and enhancing its industry-leading measurement solutions into a single cross-media measurement solution, Nielsen One. With an unmatched foundation of cross platform measurement, Nielsen offers a full suite of プランニング そして outcomes solutions for marketers and agencies to enhance their return on investments. Nielsen also continues to enhance its Gracenote content services business, delivering leading metadata and analytics for On Demand content globally.
「過去数年間、ニールセンのビジネスは劇的に変化してきましたが、ニールセンという会社に対する認識が同じペースで進化していないことは明らかでした。「今回のリブランディングは、グローバルな視聴者とメディア環境の変化に焦点を当てた戦略で、社内外ともに新しいニールセンを示すものです。ニールセンのコアバリューであるインクルージョン、勇気、成長は、その明確な戦略とともに、進化するオーディエンスがどのようにメディアを消費し、コンテンツを見つけるかをよりよく理解できるよう、業界やクライアントとパートナーシップを組みながら、ニールセンの変革の原動力となるでしょう。"
The new brand identity will be unveiled at Advertising Week New York, which will be held October 18 – 21. Signage showcasing the elements of the rebranding will be prominently displayed on the fifth and sixth floors of Hudson Yards. Nielsen will also host a daily breakfast at its lounge, which will feature the new logo, images and colors, in line with the company’s new brand identity.
ニールセンのブランド進化の初期要素には以下が含まれる：
New Logo: As a prominent representation of the company, people and brand, the new logo is playful, optimistic and smart. Inspired by the universal play button as well as ratings, the forms come together subtly to create an ‘N’ letterform in the negative space, signifying insights revealed by Nielsen’s data and the constant momentum in media.
New Brand Colors: The multitude of fresh colors speaks to the diversity and richness in media representing or containing a piece of data, a piece of music, a show, a content creator, or a member of the audience, all working together to move media forward. The green and orange triangles represent movement upwards and downwards, an expression of ratings and the popularity of content across all platforms. The red triangle nods towards the content not seen or heard. Data and insights are just as much about what people don’t choose to consume, as what they do consume.
New Brand Purpose Statement: Powering a Better Media Future for All People.
ニールセンについて
ニールセンは、視聴者測定、データ、アナリティクスのグローバルリーダーとして、世界のメディアとコンテンツを形成しています。ニールセンは、あらゆるチャネルやプラットフォームにおける人々とその行動を理解することで、独立した実用的なインテリジェンスをクライアントに提供し、現在から将来にわたって視聴者とつながり、エンゲージメントを深めることができます。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
メディア関係お問い合わせ先
メグ・チャリ
meg.chari@nielsen.com
