ニールセン、TVTYの買収によりTVアトリビューションと広告インテリジェンスで市場をリードする地位を強化

New York, NY - July 8, 2021 - Global data, measurement and analytics company, Nielsen (NYSE: NLSN), has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. 

TVTYは、TVキャンペーンの実行を改善する幅広いアウトカム機能を提供します。TVTYのソリューションにより、広告主や広告代理店はビジネスにとって最も重要な成果に基づいてシームレスに費用を最適化できるようになる。TVTYはニールセンのTVアトリビューションとAd Intel サービスを補完し、拡大する。 

Nielsen’s Chief Growth Officer and President, International, Sean Cohan said, “We’re excited to welcome TVTY into the Nielsen family. The acquisition of TVTY aligns to Nielsen’s strategy to deliver cross-media outcomes as a complement to audience measurement. TVTY bolsters Nielsen’s ability to size an audience with analytics. Nielsen offers marketers full-funnel search, interest and sales metrics, enabling them to operate with speed and granularity. We offer valuable data insights to plan, optimize and assess the performance of spend across channels and markets. Together we will be powering a better media future for marketers.”  

TVTYのCEOであるエリオット・ライルハック氏は、「我々は、テレビ広告がますますビジネスの成果に基づいて購入され、最適化されるようになると信じています。この新しい現実に必要なプラットフォームを構築させてくれた情熱的なチーム、パートナー、クライアントに感謝しています。今日、私たちはニールセンファミリーの一員となることができ、身の引き締まる思いです。"私たちのビジョンを世界規模で実現するために、これ以上の場所はないと確信しています。

TVTY is a tech company with a presence in New York, London, Madrid, Paris & Lyon and operates in more than 20 countries worldwide. TVTY offers its premium advertising solutions to top-tier brands. 

Forward Looking Statements

This communication includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements include those related to the acquisition, as well as those that may be identified by words such as “will,” “intend,” “expect,” “anticipate,” “should,” “could” and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include, without limitation, the risks related to the COVID-19 pandemic on the global economy and financial markets, the uncertainties relating to the impact of the COVID-19 pandemic on Nielsen’s business, the final calculation of the gain on the sale with respect to our Global Connect business, which is currently pending finalization of various estimates, the failure of our new business strategy in accomplishing our objectives, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and other specific risk factors that are outlined in our disclosure filings and materials, which you can find on http://beta.nielsen.com/investors, such as our 10-K, 10-Q and 8-K reports that have been filed with the Securities and Exchange Commission. Please consult these documents for a more complete understanding of these risks and uncertainties. This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this communication, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors, except as required by law.