TEGNAの全市場でデジタルリニア視聴者の測定を提供
New York, NY – Jan. 5, 2021 – Nielsen (NYSE: NLSN) today announced a multi-year renewal agreement with TEGNA Inc. (NYSE: TGNA). Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough.
Nielsen’s industry leading local TV measurement includes traditional cable, satellite and over-the-air (OTA) viewers, as well as the fast-growing number of viewers who access linear streams of broadcast content through virtual providers. The combination of Nielsen’s local TV panels plus return path data empowers TEGNA’s customers to activate and measure local media buys with confidence. Nielsen reports viewing across devices and is the only measurement company to provide direct persons measurement, inclusive of incremental out-of-home (OOH) audiences in select markets via Nielsen’s proprietary Portable People Meter (PPM).
“We are pleased to continue our relationship with Nielsen as a trusted business partner in 34 of our local markets,” said Larry Delia, Senior Vice President, Media Operations, TEGNA. “Nielsen’s suite of data, products, and insights have a major impact on our business in these markets, and we look forward to working with them over the next several years.”
この新しい契約により、TEGNAの放送局は広告主に価値を示すためにニールセンの包括的なデータ群を引き続き利用することになる。さらに、この契約に含まれるソリューションは、主要な市場や地域における消費者の視聴習慣、主要な視聴者や人口統計学的特性について、より広範な情報を提供する。
「TEGNAはローカル放送業界のリーダーです。「TEGNAの34の市場に測定サービスを継続的に提供できることを嬉しく思います。ニールセン・ローカル社のEVP兼マネージング・ディレクターのキャサリン・ハーコビッチ氏は、「ニールセン・ローカル社は、TEGNAの34市場に測定サービスを提供し続けられることをうれしく思います。
ニールセンは最近、先進的なメーター技術とビッグデータ、そして人力パネルを組み合わせた地域測定手法の大きな変革を完了し、地域テレビ測定サービスに導入した。これにより、クライアントにより包括的な測定を提供できるようになった。新しい通貨測定の開始は、208のローカル市場にわたる包括的な見直しの頂点となった。
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
連絡先
ニールセン
ドーン・ローワン
dawn.rowan@nielsen.com
917-226-8022
