今年11月の米国におけるネイティブ・アメリカン伝統月間を記念して、ニールセンは「ネイティブ・アメリカン、部族、先住民の声（NATIV）」と呼ばれる従業員向けの新しいビジネス・リソース・グループ（BRG）を立ち上げ、ニールセンおよびメディア業界全体におけるネイティブ・アメリカン、部族、先住民の認知度と代表性の向上に取り組んでいる。
Charlene Polite Corley, VP, Diverse Insights & Partnerships and Executive Sponsor of NATIV, said, “Ending the erasure of Native Americans in media is long overdue. It’s time to ensure their stories are told and told authentically. I’m so proud to be an ally as NATIV’s executive sponsor and also use Nielsen’s insights to show the industry the importance of recognizing and valuing the Native American community.”
NATIVは2021年11月15日（火）の設立記念イベントで、NATIVのナショナル・コ・リーダーであるジェレル・オルベクソン氏とエリック・サンテロ氏をホスト役に、ニールセンの最新BRGのビジョンとミッションを共有しました。BRGの目標には、ネイティブの文化やメディアリソースの共有、コミュニティへのエンゲージメントの促進、リクルートとリテンションの強化などが含まれる。
Leah Salgado, IllumiNative Chief Impact Officer, provided the keynote presentation for NATIV’s launch event. She shared how IllumiNative, a national Native-led nonprofit organization, strives to amplify contemporary Native voices, stories and issues to advance justice, equity and social impact. Joining in the effort to amplify Native voices, Nielsen has partnered with IllumiNative to share insights on Native representation in the media.
Supporting the Native American community is not new to Nielsen. Our company also works with Native American vendors as part of our business diversity program. Arrowhead, Nielsen’s newest diverse tech supplier, is Native American-owned. We recently launched Arrowhead’s e-commerce catalog for IT products, and Arrowhead’s CEO, Chad Hill, shared his story during a launch event with Nielsen employees.
“Working with Arrowhead is an example of how business diversity demonstrates our values of inclusion, courage and growth. By working with a diverse company like Arrowhead to develop capacity, we are driving more diversity not just in our own supply chain, but also potentially in the supply chains of our suppliers and clients,” said Jocelyn Azada, Nielsen’s Business Diversity Leader.
