テレビ番組のタレントと視聴者における新たな人口統計学的洞察は、エンターテインメント業界がより包括的なコンテンツを制作するための力となるだろう。
Emeryville, Calif. – Feb. 17, 2021 – Nielsen (NYSE: NLSN) today is launching Gracenote Inclusion Analytics to deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. The new solution empowers content creators, owners, distributors and advertisers with much-needed data around on-screen diversity and representation to enable more inclusive content.
Leveraging Gracenote Inclusion Analytics, a distributor can highlight content within its catalog featuring diverse female leads for Women’s History Month or fuel recommendations connecting fans of diverse content with programs they’ll enjoy. A studio can evaluate whether its content meets Diversity, Equity and Inclusion (DE&I) benchmarks and highlight programs for licensing opportunities. Similarly, a brand can identify and target the most inclusive content to inform its ad investment or product placement decisions.
“The entertainment industry has a massive challenge ahead – to ensure the talent associated with popular TV programming mirrors today’s increasingly diverse viewing audiences,” said Sandra Sims-Williams, SVP, Diversity, Equity and Inclusion at Nielsen. “By democratizing information around representation in content, Gracenote Inclusion Analytics holds the power to push the industry toward better balance and a more equitable future.”
According to Nielsen’s recent “Being Seen On Screen: Diverse Representation & Inclusion on TV” report, women make up 52% of the U.S. population but comprise only 38% of top recurring cast in popular broadcast, cable and streaming programming. At the same time, People of Color account for 40% of the broader population but are present in only 27% of top TV roles. These data points highlight significant imbalances between representation in content and key audience groups which, by addressing, would serve to accelerate equity in entertainment.
Gracenote Inclusion Analyticsは、業界をリードするGracenote Global Videoの番組メタデータおよびStudio Systemの有名人の人種・民族データと、通貨グレードのニールセンテレビ視聴率およびニールセンSVODコンテンツ視聴率データを組み合わせています。 これらのインプットに基づき、このソリューションは、異なるアイデンティティ・グループが番組で取り上げられる度合いと、それが視聴者の視聴状況をどの程度反映しているかを評価する独自の指標を新たに提供します。これには以下が含まれる：
- Share of Screen quantifying an identity group’s (e.g., women, LGBTQ, Black) representation among the top recurring talent
- インクルージョンの機会指数 comparing share of screen for an identity group (e.g., women) to their representation in population estimates
- Inclusion Audience Index comparing share of screen for a group to their representation in the program’s viewing audience
「ニールセンのアナリティクス部門責任者であるティナ・ウィルソンは、「今日の視聴者は、自分に似た人々や、自分自身の経験を反映した体験にスポットを当てた番組を積極的に求めています。「このような状況下で、エンターテインメント業界は、社会的地位の低い人々の共感を得られるような本物のコンテンツを制作することが重要です。ニールセンとGracenoteは、コンテンツと視聴者間の有意義な結びつきを確保する新しいデータ分析ソリューションによって、業界がこの機会を捉えるのを支援するユニークな立場にあります。"
発売当初、Gracenote Inclusion Analyticsは、人気放送、ケーブルテレビ、SVODテレビ番組に出演するタレントの性別、人種、民族、性的指向に関するデータと洞察を提供します。今後の機能拡張により、劇場公開映画や、監督、プロデューサー、脚本家、その他の重要な役割を担うタレントを含むカメラ裏のタレントにも対象を拡大する予定です。
Gracenote Inclusion Analytics is the first solution to launch from the new Gracenote Content Analytics suite. Combining Gracenote’s unparalleled entertainment metadata with Nielsen’s trusted audience measurement data, this suite will provide the entertainment industry with a powerful toolset to inform critical decisions on what to produce, whom to attach, where to place programming and how to buy advertising to maximize resonance with key audiences and return on investment. For more information, visit グレースノートのインクルード・アナリティクス.
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT GRACENOTE Gracenote, a Nielsen (NYSE: NLSN) company, provides music, video and sports content and technologies to the world’s hottest entertainment products and brands. Gracenote is the standard for music and video recognition and is supported by the largest source of entertainment data, featuring descriptions of more than 100 million tracks, TV listings for 85+ countries and statistics spanning more than 70 sports and 300,000 competitions per year. Gracenote is headquartered in Emeryville, Calif. and supports customers around the globe. For more information, visit www.gracenote.com.
連絡先
ニールセン
マーク・ヤマダ
mark.yamada@nielsen.com
