ニールセン、2021年Adweek読者が選ぶベスト・イン・テック・パートナー賞でダブル部門受賞

ニールセンが2021年アドウィーク読者が選ぶベスト・イン・テック・パートナー賞のダブル部門賞を受賞

3 minute read | July 2021

Adweek誌の読者による数ヶ月にわたる3回の投票の結果、ニールセンは2021年Adweek誌の読者が選ぶベスト・イン・テック・パートナー賞で3回表彰された：

Winner in Best in Measurements & Analytics: Digital Video
Winner in Best in Media Planning / Attribution
Nominee in Best Data Supplier (NCSolutions)

These readers’ choice awards represent the growing industry-wide awareness of the importance of quality data, and sophisticated measurement and planning solutions. The past pandemic-fraught months have taught many marketers the necessity of agile marketing principles and investments in the right mar-tech stack in order to maximize their ROI, according to the Nielsen Annual Marketing Report: Era of Adaptation.

Now, after a year that fundamentally challenged and shifted the media and advertising landscape marketers are preparing to face some of the toughest challenges ever: cross-channel measurement and a cookieless future.

As consumers shift more of their time towards digital video and advertising dollars follow, it is increasingly important for media measurement to evolve towards a single, cross-media currency, Nielsen ONE. Awards like these provide more incentive for our industry to work together to provide everyone with a simpler view of performance across all platforms and access points.