COVID-19パンデミック発生から1年後のインドネシアの行動、再発明された人生

• 調査対象の77％のインドネシア人は、ワクチン接種が通常の生活に戻るための鍵になると考えている
• インドネシア人の76％が在宅勤務と勉強を併用
• パンデミック開始以来、毎日の娯楽活動は28％増加

Jakarta, Indonesia, 23 June 2021 – Nielsen today released results from the COVID-19 themed survey on how Indonesians respondents have changed their everyday behaviours. They revealed that 77% of Indonesians surveyed believe that the vaccination is key to returning to a normal life with 87% willing to have the vaccination. 

The pandemic has led Indonesians to become more price conscious. While 72% of people surveyed are still brand loyal, over half are focused on the cost. Nielsen Ad Intel reports that financial advertisers have reached spend-conscious Indonesians, increasing their media spend from $7.79 billion (IDR)  in Q1 2020 to $1.465 billion (IDR) in Q4 2020. Insurance, financial institutions and banking are driving this 88% increase in spend. 

Hellen Katherina, Executive Director of Media, Nielsen Indonesia said, “The pandemic exponentially challenged marketers, requiring them to take a hard look at the strategies they’ve historically used to reach audiences across the consumer journey. Over a year into the pandemic the survey revealed that understanding these trends, embracing uncertainty and remaining agile are keystones to a successful advertising and messaging strategy in 2021.”

インドネシア人の大半は自宅で仕事をし、勉強している（回答者の76％）が、野外活動に自信を持ち、71％が友人や親戚と集まり、69％が宗教活動に参加し、51％がレストランで外食し、半数以上が定期的にショッピングモールを訪れている。 

Engagement in digital entertainment is not slowing down either, in fact the pandemic has accelerated in the adoption. Daily entertainment activities of +28% since the beginning of the pandemic. Social media is the most popular choice with 90% of Indonesians surveyed accessing platforms. This was closely followed by 83% of Indonesians watching videos online, 77% watching TV, 75% listening to audio content and 67% playing online games. 

ニールセンCOVID-19調査は、354人のインドネシア人を対象にオンラインで実施された。調査期間は2021年4月14日から21日までで、11都市を対象とした。