Nielsen Digital Content Planning – December 2020
Sydney, 25 February 2021 – Nielsen Digital Content Planning data revealed that people were on the move during the month of December 2020, as Australians spent 21%1 more time engaging with maps and travel info content online for inspiration and directions when compared to the previous month. As we look back at December 2020, amidst the challenges of being in lockdown at that time, people still found a way to escape. As many sought out those much needed adventures, road trips and holidays, Digital Content Planning data reveals some substantial shifts in the type of online content Australians consumed as they began their end-of-year holidays throughout December.
The most substantial month-on-month increases were seen across the younger age groups. When compared to November, the largest month-on-month increases were seen for people aged 18-24, spending 33%2 more time engaging with maps and travel info content online. Significant month-on-month increases were also seen across people 35-44 (+29%2) and people 25-34 (+21%2).
TOP 10 MEDIA OWNERS – NIELSEN DIGITAL CONTENT PLANNING
グーグルは、2020年12月の月間ユニーク視聴者数が2,000万人となり、トップの座を維持した。
2位はフェイスブックで1820万人、3位はマイクロソフトで1740万人。ニューズ・コーポレーション。オーストラリアは1,620万人のユニークオーディエンスで4位をキープし、ナイン・エンターテインメント社は1,540万人のユニークオーディエンスで5位をキープした。
クリスマス期間中、オーストラリア人がオンラインショップを利用する中、唯一順位を上げたのは大手スーパー2社で、ウールワースが9位から8位へ、コールス・グループが11位から9位へと順位を上げ、ともに8位から10位へと順位を上げたオーストラリア放送協会を抜いた。
情報源
- ニールセン デジタルコンテンツプランニング 、2020年12月 対 2020年11月、総人口、デジタル（C/M）、テキスト、地図/旅行情報サブカテゴリー、総滞在時間（テキスト）
- ニールセン デジタルコンテンツプランニング 、2020年12月 対 2020年11月、18～24歳、25～34歳、35～44歳、45～54歳、55～64歳、65歳以上、デジタル（C/M）、テキスト、地図/旅行情報小分類、総滞在時間（テキスト）
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
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連絡先
ニールセン
サラ・グアイナッツィ
sara.guainazzi@nielsen.com
0478409112
