ニールセンのラジオCM視聴率を提供する唯一の音声サービス「RADAR」と合意
New York, NY — Jan. 25, 2020 - Nielsen (NYSE: NLSN) today announced that American Urban Radio Networks (AURN) has signed a renewal agreement with Nielsen Audio. With this agreement, American Urban Radio Networks continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
アメリカン・アーバン・ラジオ・ネットワークス（AURN）は、米国で唯一アフリカ系アメリカ人が管理するRADAR評価のラジオネットワーク会社である。毎週2500万人以上のリスナーを抱えるAURNは、アフリカ系アメリカ人文化の創造的エネルギー、ビジョン、パワーを活用した、ユニークで魅力的なセレブリティ番組を提供している。
“We look forward to continuing our relationship with Nielsen,” said Andy Anderson, President, Sales, at American Urban Radio Networks. “Utilizing RADAR, the gold standard in network radio measurement gives us a unique advantage in both the urban and general market radio arenas.”
「アメリカン・アーバン・ラジオ・ネットワークスはアフリカ系アメリカ人のリスナーにとって特別な存在であり、彼らが我々の関係を継続することを選んでくれたことを嬉しく思う。「ラジオはアフリカ系アメリカ人の間で多くの視聴者を引きつけ続けており、18歳以上の成人の91％が毎週聴いています。アメリカン・アーバン・ラジオ・ネットワークスは業界のリーダーであり、この大きな視聴者にリーチし続けています。"
RADARラジオ・ネットワークは、ニールセンに何千もの系列ラジオ局からの商業クリアランス・レコードを提供しており、それらは約40万人の回答者のデータベースからの聴取情報と統合されている。この追加された説明責任により、RADARはネットワークの将来の視聴者提供に関する入手可能な最良の予測と、ネットワークラジオを購入するための信頼できる高水準の指標を提供することができる。
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About American Urban Radio Networks American Urban Radio Networks (AURN) is the only African American owned RADAR rated radio Network in the United States. Minority certified with over 500 stations nationwide, AURN reaches an estimated 25 million listeners each week. AURN Networks provides the advertising community with two broadcast networks, as well as social media and digital capabilities. AURN handles advertising sales, marketing and promotions for the morning commute featuring programs hosted by EBRO of New York’s HOT 97 and from Atlanta, Yung Joc with Streetz Morning Takeover. Afternoons and evenings programming features Nessa On Air and Quiet Storm with Lenny Green. AURN is the only African American broadcaster with a bureau in the White House. Additionally, AURN is the home of the AURN Inspirational Network with 24/7 programming including “The Come Up With Tye Tribbett”, “The Bobby Jones Radio Show”, Stellar Award-winner Liz Black, host of “Inspirations with Liz Black” and Grammy Award-winning Hezekiah Walker, host of “The Hezekiah Walker Show”. The weekend programming highlights include the widely acclaimed “Marvin Sapp Radio Show” and the #1 Urban Gospel Countdown Show in the US, “The Hezekiah Walker Gospel Countdown” and Most Requested Live with Romeo. AURN has offices and bureaus in New York, Atlanta, Chicago, Pittsburgh, Los Angeles, and Washington, D.C. Visit us online at aurn.com, Twitter, and Instagram.
連絡先
ニールセン
ブリジット・ヘナマン
Brigit.Hennaman@nielsen.com
917-224-8246
ニールセン
ドーン・ローワン
Dawn.Rowan@nielsen.com
917-226-8022
