ポッドキャストのリスナーと購買習慣をマッチングさせ、ポッドキャスターとブランドに説得力のある洞察を提供するサービス
New York, NY – Aug. 12, 2020 – Nielsen (NYSE: NLSN) today announced that Veritone One Inc. is now a subscriber to Nielsen’s Podcast Buying Power service. With headquarters in Costa Mesa, Calif., Veritone One is one of the world’s largest full-service performance-based audio advertising and media agencies.
ニールセンのサービスに新規加入したベリトーン・ワンは、18のジャンルと150以上の個別ポッドキャストタイトルにまたがるポッドキャスト・インサイトにアクセスできるようになり、消費者のさまざまな購買行動パターンやサービス利用状況を相互参照できるようになります。
Currently counting over 12 major podcast companies as subscribers, Nielsen’s Podcast Buying Power Service allows clients to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. It also features the same capabilities by genres and listening usage.
“As one of the largest podcast advertising agencies serving over 100 active clients across 15,000 podcasts, Nielsen’s research will help us refine our current placements and unlock market opportunities for new advertisers wanting to enter the medium,” said Conor Doyle, SVP of Strategy and Investment at Veritone One. “Access to consumption and audience data will attract brand advertisers who have been previously hesitant to enter the largely direct-to-consumer space. Integrating Nielsen’s unique insights along with our proprietary AI-based analytics and decades of experience will enable us to set a new industry standard in podcast advertising.”
ポッドキャスティングでこのような広告主とのつながりを持つのは、広範なスカボロー・カテゴリー・データベースを持つニールセンだけである。ニールセン・ポッドキャスト・バイイング・パワー・サービスは、特定の番組の結果を取得し、2,000を超える小売/プラン・トゥ・バイのカテゴリーと、保険会社、自動車、クイックサービス・レストラン、ホームセンターなどの特定のブランド名を持つ数百の広告主との関連付けを行う機能を備えています。これらの使いやすいレポートは、ウェブベースのソフトウェアから作成され、年に2回のデータリリースがあります。
“Veritone One is an agency that is on the cutting edge of advertising, and we are excited to empower them as they turn their data into actionable intelligence with real-time campaign optimization,” said David Hohman, EVP & Managing Director for Nielsen Global Media’s demand-side business. “With more brand advertisers coming into the podcast medium, and Nielsen’s ability to analyze over 150 podcasts, Veritone One will be able to reach even greater success as an innovative industry leader.”
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Veritone One ベリトーン・ワン is one of the world’s largest full-service performance-based audio advertising agencies, creating native and traditional ads for the world’s most recognizable brands. The agency’s expertise in media buying, planning and creative execution, coupled with its unmatched ability to track near real-time performance of advertisements through Veritone, Inc.’s patented aiWARE™ technology, enables Veritone One to deliver ads with unmatched effectiveness in a way that’s simple, scalable and trackable. Veritone One is a wholly-owned subsidiary of Veritone, Inc. (NASDAQ: VERI) and is headquartered in Costa Mesa, California. To learn more, visit www.veritoneone.com.
連絡先
ニールセン
ドーン・ローワン
Dawn.Rowan@nielsen.com
646-654-8641
ニールセン
ブリジット・ヘナマン
Brigit.Hennaman@nielsen.com
917-224-8246
ベリトーン・ワン
アリソン・ズロ＝ウォーカー・サンズ（ベリトーン・ワン所属
veritoneone@walkersands.com
312-241-1474
