New York, NY – Oct. 7, 2020 - Today, Nielsen (NYSE: NLSN) announced that Radio Research Consortium,Inc. (RRC) has signed a multi-year renewal agreement to license individual non-commercial stations for Nielsen syndicated products including Nielsen Scarborough syndicated services.
RRCは、非営利の独立系調査会社で、ニールセン社と契約し、非商業ラジオ局の地域市場視聴者数の推定値を作成しています。RRCは放送局のマネージャー、プログラマー、マーケティング、開発の専門家にサービスを提供している。1981年にトム・チャーチによって14のメンバーからなる連合体として設立されたRRCは、何百もの非商業的な購読者を抱えている。
“As a long-term user of Nielsen data, we are looking forward to continuing our relationship as we advance our mission and commitment to provide audience data to non-commercial radio stations,” said Joanne Church, President of the RRC. “Nielsen is an integral part of our capabilities, and we look forward to utilizing the comprehensive insights that Nielsen provides.”
「ニールセン・オーディオ・マネージング・ディレクターのブラッド・ケリー氏は、「ラジオ・リサーチ・コンソーシアムは、非商業用ラジオを代表する業界内でもユニークな存在であり、長年にわたり信頼関係を築いてきました。「業界情勢が進化を続ける中、RRCは貴重な協力者であり続けており、非商業ラジオ局にとって必要な包括的な知見を提供し続けることで、引受放送局に自分たちのサービスをアピールし、番組編成やマーケティングの目標を達成できることをうれしく思っています。
In April, Nielsen announced that RRC could license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM). In August 2019, Nielsen announced the launch of CDM. CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
連絡先
ニールセン
ドーン・ローワン
Dawn.Rowan@nielsen.com
917-226-8022
ニールセン
ブリジット・ヘナマン
Brigit.Hennaman@nielsen.com
917-224-8246
ラジオ・リサーチ・コンソーシアム
ジョアン・チャーチ
jchurch@rrconline.org
301-774-6686
