New York, NY – April 8, 2020 – Today, Nielsen (NYSE: NLSN) announced that Radio Research Consortium Inc. (RRC) can now license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM).
ラジオ・リサーチ・コンソーシアム社は、独立した非営利の調査会社で、非商業ラジオ局に視聴者データを提供することを使命としている。RRCはニールセンと契約し、ローカル市場の視聴者推定値を作成している。CDM市場の非商業ラジオ局は、今後、引き受け、番組制作、マーケティングの目的で使用できる月次データ推定値をライセンスできるようになる。
「ラジオ・リサーチ・コンソーシアムのジョアン・チャーチ社長は、「ニールセンのContinuous Diary Measurementを利用できるようになったことで、非商業ラジオ局に視聴者データを提供するというコミットメントを継続する私たちの使命がさらに前進します。"非商業ラジオ局が引受先を探し、番組編成やマーケティング戦略を立案する際、ラジオを他のメディアと同じ土俵に立たせる洗練された洞察を提供できるようになりました。"
Nielsen earlier this month announced that Cumulus Media, a leading audio-first media and entertainment company, has extended its agreement for Nielsen Audio Measurement services and added CDM for 120 stations across 24 markets. This was preceded by an announcement last year that iHeartMedia, Inc., would advance radio attribution by supporting Nielsen Media Impact and CDM in Nielsen Audio’s four-book markets.
“Another important organization in the audio space has provided support for Nielsen’s Continuous Diary Measurement, and the Radio Research Consortium holds a unique place in the industry, representing non-commercial radio,” said Brad Kelly, Managing Director, Nielsen Audio. “The diversity of the radio industry ecosystem requires advanced analytics and we are excited that Radio Research Consortium has found Continuous Diary Measurement to be an indispensable part of their measurement capabilities, affirming the utility and value of CDM to non-commercial radio.”
Last August, Nielsen announced the launch of CDM. CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
連絡先
ニールセン
ドーン・ローワン
Dawn.Rowan@nielsen.com
646-654-8641
ニールセン
ブリジット・ヘナマン
Brigit.Hennaman@nielsen.com
917-224-8246
ラジオ・リサーチ・コンソーシアム
ジョアン・チャーチ
jchurch@rrconline.org
301-774-6686
