- ニュージーランドの農村部ではテレビと新聞の消費量がかなり多い
- 農村部の消費者の10人に9人が過去1週間にテレビを視聴。
AUCKLAND – 7 DECEMBER 2020 – Nielsen today released data from the latest Nielsen CMI Rural Survey which explores over 46,000 New Zealand rural consumers, incorporating beef, sheep, dairy and other livestock farmers, as well as horticulture and cropping growers.
ニールセンの調査結果によると、ニュージーランドの農村部の消費者は、情報を得るために伝統的なメディアと深く関わっていることが明らかになった。実際、10人に9人がテレビチャンネルを視聴しており、一般人口の10人に8人近くが視聴している。
最近1週間に日刊紙を読んだ人は、ニュージーランド人の5人に10人であるのに対し、農村部では10人に7人近くに上り、5人に4人以上が通常1週間にラジオ局を聞いたりウェブサイトを閲覧したりしている。
2020年ニールセンのCMI農村調査のデータによると、農村部の新聞・雑誌は他のメディアに比べて最も信頼できると考えられており、重要な役割を果たしていることが明らかになった。
The rural sector is looking to invest in products & services in the next 12 months. Key areas include farm supplies, maintenance, farm machinery & equipment (including the purchase of tractors), IT/Technology (including internet connection, and M2M technology), Infrastructure under $200K, vehicles (cars/utes), and banking/financial services.
Nielsen’s Head of Media Tony Boyte said, “The results of this survey highlight the differences between rural consumers and the general New Zealand population. This information is critical for marketers and advertisers to accurately reach and engage their rural consumer demographic. “
ニールセンについて ニールセン農村調査2020
Respondents were mailed a survey booklet in early August 2020 and asked to complete and return by the end of September 2020. Results in the Rural Survey are represented at farm level incorporating Beef Farming, Sheep Farming, Dairy Farming, Other Livestock Farming, Horticulture and Cropping. The total number of farms represented in the survey is 46,551 nationally.
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
連絡先
ニールセン
ジャッキー・ヘリカー
jackie.helliker@nielsen.com
+61412405761
ニールセン
サラ・グアイナッツィ
sara.guainazzi@nielsen.com
+61478409112
