ポッドキャストのリスナーと購買習慣をマッチングさせるインサイトを提供するサービス
New York, NY – Oct 21, 2020 – Nielsen (NYSE: NLSN) today announced that NPR is now a subscriber to Nielsen’s Podcast Buying Power service. As a new subscriber to Nielsen’s service, NPR will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage.
Currently counting over 12 major podcast companies as subscribers, Nielsen’s Podcast Buying Power Service allows clients to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. At last count, Nielsen’s Podcast Buying Power featured over 150 of the largest podcast programs in its database.
“Since 2005, NPR has been a leader in podcasting, and consistently has the largest number of top-ranked podcasts each month,” said Gina Garrubbo, President & CEO of National Public Media, the sponsorship subsidiary of NPR.
Only Nielsen, with its extensive スカボロー category database, has this type of advertiser connection with podcasting. Nielsen Podcast Buying Power service has the ability to capture results for specific programs and tie them back with over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick-service restaurants, home improvement retailers, and more. These easy-to-use reports are generated from web-based software and have a two time per year data release.
「ニールセン・オーディオのマネージング・ディレクター、ブラッド・ケリーは次のように述べています。「NPRは地球上で最も高く評価されているメディア機関の1つであり、ポッドキャスティングを活用して世界クラスのジャーナリズムとストーリーテリングを提供する真のパイオニアです。「ニールセンは、NPRとの長年の関係を拡大し、Podcast Buying PowerサービスにNPRを加えることを大変誇りに思います。 ニールセンはNPRとの長年の関係を拡大し、Podcast Buying Powerサービスに加えることを大変誇りに思います。
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
連絡先
ニールセン
ドーン・ローワン
Dawn.Rowan@nielsen.com
646-654-8641
ニールセン
ブリジット・ヘナマン
Brigit.Hennaman@nielsen.com
917-224-8246
