パーソナリティ特性による消費者理解は、広告ターゲティングの新たな光明となる
HONG KONG, May 11, 2020— Nielsen Media today announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsen’s proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better.
In partnership with Innity, a leading online media company, Nielsen VisualDNA allows the provision of audience personality to marketers for the first time. The data is a result of a global psychographic personality test that has been taken by over 40 million people. VisualDNA enables Innity to run personality-based marketing campaigns with highly customized messages, all with the grand goal to enhance ad resonance and boost campaign performance. Depending on campaign types, marketers can target audiences by demographics, lifestyle, brand preference, personality and shopping personality.
パーソナリティとショッピングパーソナリティのオーディエンスデータは、VisualDNA立ち上げの核となる要素である。常に新しいアイデアや新しいブランドを試す機会を求めている消費者がいる一方で、変化に強い消費者もいる。パーソナリティ・ベースのオーディエンス・データによって、ブランドは、人間の多様な特性の中核である個々の動機や習慣に基づいて、より正確に消費者をターゲットにすることができる。そのため、広告予算をより正確かつ賢く使うことができる。
「ここ数年、ニールセン・メディアはニールセン独自のデータ資産の開発に注力しており、VisualDNAはその中核となる製品です。VisualDNAは、マーケターに個人の動機や習慣に基づいたターゲティング能力を提供し、それによってターゲティングの精度を高めるという意味で強力です。この精度の高いターゲティングは、厳しい市場環境の中でマーケティングを成功させるために特に価値があります。
“Since inception, Innity’s main objective is to deliver a diverse range of data drivers, interactive and engaging solutions to advertisers. Our exclusive partnership with Nielsen and its VisualDNA product, further strengthen our motto of bringing the right message to the right audience at the right time. VisualDNA helps advertisers to understand consumers’ mindset and in return ensure successful marketing initiatives,” said, Andrew Lim, Managing Partner, Innity Hong Kong.
ニールセンについて イニティ
Innity is a leading online media company in Asia that offers best in class data-driven ad tech solutions that combines creative programmatic, ad-serving, data management, audience targeting, and high-quality user engagement to publishers and some of the world’s largest brands and advertising agencies. Innity has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Cambodia, Myanmar, Hong Kong, Taiwan, and Korea with over 300 staff to-date
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
連絡先
ニールセン香港
ティファニー・ツァン
tiffany.tsang.consultant@nielsen.com
+852 28803428 / 9243 8853
