テレビ視聴者数予測
New York, NY — Sept. 30, 2020 — An estimated 73.1 million people tuned in to watch the first debate of the 2020 presidential election on Tuesday, Sept. 29, 2020. The debate was hosted at Case Western Reserve University in Cleveland, Ohio, and featured Democratic Presidential Nominee Joe Biden and Republican Presidential Nominee Donald Trump.
放送時間はネットワークによって異なるが、16局が午後9時（東部標準時）から11時（東部標準時）まで生中継。
下図は、これらのネットワークの平均視聴者数の合計である。ここで重要なのは、OOH（Out-of-Home）視聴とコネクテッドTV（CTV）視聴が2020年の合計値に含まれていることである。CTVからの寄与は、政治イベントのテレビ放映では11%にもなる。
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
連絡先
マイケル・レシーノ
Michael.Receno@Nielsen.com
サル・トゥゼオ
Sal.Tuzzeo@Nielsen.com
