Entravisionの22の主要スペイン語市場におけるローカルTV視聴率サービス、オーディオ、デジタル視聴率を含む契約
New York, NY – Feb., 13, 2020 – Nielsen (NYSE: NLSN) and Entravision (NYSE: EVC) today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint. Entravision is the largest affiliate group of both the Univision and UniMás television networks and operates 42 Spanish-language stations (Univision, Unimas and AZA affiliates) and 11 English-language stations (NBC, FOX, CW, and Independent).
「Entravision がヒスパニック系およびラテン系消費者の取り込みを続けるにあたり、当社のテレビ局がマルチプラットフォーム戦略を実行する上で、スペイン語視聴者の測定に対応できることが不可欠です。「と、Entravision の CRO、Karl A. Meyer 氏は述べています。「ニールセンがスペイン語視聴者を測定できることは、今回の決定において重要な要素でした。
Entravisionはまた、ニールセンを選んだ重要な点として、ニールセンの方法論の改善へのコミットメントと、細分化されたメディア環境におけるオーディエンスの測定能力を挙げている。
「ニールセン・ローカルTVのEVP兼マネージング・ディレクターのキャサリン・ハーコヴィッチは、「Entravisionは、米国、メキシコ、その他ラテンアメリカの市場でラテンアメリカの視聴者を惹きつけることで知られる世界的なメディア企業であり、ヒスパニック市場において業界をリードしています。「Entravisionとの関係を拡大できることを嬉しく思います。ニールセンは視聴者全体を測定し、完全な視聴者代表を確保することに全力を注いでいます。ニールセンはエントラビジョンの多様性への献身に共感し、これを支えるローカルテレビ事業への投資を最近行っています。ニールセンは、多様な視聴者を捉える真の人物測定を提供できる唯一の企業です。"
In October, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Entravision Communications CorporationEntravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.
連絡先
ニールセン
ドーン・ローワン
Dawn.Rowan@nielsen.com
646-654-8641
ニールセン
ブリジット・ヘナマン
Brigit.Hennaman@nielsen.com
917-224-8246
