New York, NY – Oct. 29, 2020 – Nielsen (NYSE: NLSN) and Cunningham Broadcasting Inc. in Baltimore, Md., have reached a multi-year renewal agreement for local TV measurement. Cunningham Broadcasting is subscribing to local market data for stations including WATM-ABC, WWCP-FOX (Johnstown-Altoona-St College PA) and WTAT-FOX (Charleston-SC). The new agreement also includes the industry leading Nielsen Scarborough local qualitative service.
「カニンガム・ブロードキャスティング社のマイケル・アンダーソン社長は、「ニールセンと再び仕事ができることに興奮しています。「一連の製品とサービスは、我々と我々のクライアントに多大な利益をもたらすでしょう。
カニンガム局は、ペンシルベニア州とサウスカロライナ州の従来の放送とデジタル・プラットフォームで、ローカルニュース、天気予報、スポーツ、オリジナル番組を通じて、地域社会への貢献と公共問題に取り組んでいる。
「WATM-ABC、WWCP-FOX、WTAT-FOXをニールセンに、そして当社の強化されたローカルTV視聴者データ測定機能にお迎えできることを嬉しく思います。ニールセン・ローカルのEVP兼マネージング・ディレクターのキャサリン・ハーコビッチは、「当社のコア・データとスカボローの定性情報は、ローカル広告主がターゲットとする消費者をどこで見つけることができるかを知る上で役立つだろう。
“We also recently announced the addition of Comcast return-path data (RPD) to measurement in 47 RPD+ markets effective in January 2021,” added Herkovic. “The addition of these data to the measurement of these markets brings increased sample size and stability as well as reliability of the data. With Nielsen’s currency-grade, representative measurement, the stations will be well positioned to demonstrate the full value of their linear, over-the-air and digital audiences to accelerate growth.”
Last October, Nielsen announced that it had completed a major transformation of its Local Television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of enhanced currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
連絡先
ニールセン
ドーン・ローワン
Dawn.Rowan@nielsen.com
917-226-8022
