男女平等、ワークライフバランス、そして個人の向上：これらは、国際女性デーにニールセン・シンガポールのオフィスで開催された国際女性デーのパネルディスカッションで生まれた熱望的なビジョンでした。Women In Nielsen (WIN) Employee Resource Group主催のディスカッションは、今年の国際女性デーのテーマである#balanceforbetterというトピックを中心に行われました。
During the session, an influential panel shared frank and humorous experiences from their business and personal endeavours, and ultimately affirmed that diversity and inclusion are integral to Nielsen’s DNA. Jyoti Jain (Analytics Lead, APAC, Johnson & Johnson) highlighted that men and women should not be pressured to conform to stereotypical gender roles in the workplace, and recruiters should exclude social demographic traits as hiring factors. This was supported by Lesley Ngai (Country Manager, Singapore and Malaysia, Tickled Media), who asserted that gender standards result in individuals being discredited for their unique personalities.
Kelli Nardis (Head of Marketing Science Analytics and Partnerships, Singapore, Facebook) encouraged our associates to invite women, minority group members or social introverts to speak out in the corporate space, especially when they detect that these people have something important to say. Chaitan Rao (Marketing Director, Singapore, Friesland Campina) stated that work environments need to be conducive for working moms, where firstly, they can join the firm easily and secondly, they can thrive and be respected as efficient and capable workers in their own right. Adding to this, Karen Chan (SVP of Digital, APMEA, C&J Clarks) advocated that corporations need to recognize women not just as workers, but also as mothers. Organizations and governments should also re-skill moms after long-term maternity leaves to equip them to remain competitive in a rapidly changing digital workforce while allowing her to spend more time with her family without shame.
男性が家庭でより良いパートナーとなるよう促す
母親が仕事と家庭の両方で有能である場合、時間、エネルギー、資源に窮する可能性がある。唯一の男性パネリストであるチャイタンは、夫が子供や家族の模範となる必要があると付け加えた。また、無意識のバイアスが働かないよう、意図的な努力も必要である。
パネリストたちはまた、母性という言葉を変えて父性も含めるべきであり、父親にも母親と同等の育児休暇を与えるべきだという点でも意見が一致した。
女性が目に見えるプロフェッショナルな企業イメージを維持できるようにする。
Career disruptions may occur at different phases of a woman’s life when she works from home to nurse her children, or handle other family commitments. Karen stressed on this, and also highlighted the importance of leading by actions-as long as one is able to deliver the output and contribute to corporate conversations, working from home should not be frowned upon. Competency and responsibility in what we do are thus core values. When this is the case, increased flexibility to work from home should be encouraged.
男女平等の闘いにおける味方としての男性
結局のところ、男性のチャンピオンは、変革のための装備を整え、平等の会話に参加することで女性のアジェンダに関与する必要がある。この叫びは、チャイタンが、ビジネスの文脈で、企業が、男性がニールセンについて ジェンダー・パリティについて話すことが心地よい文化を奨励することができる、と断言したときに強調された。
The panel was followed by a fireside chat that focused on in-depth experiences in consumer understanding and socio-industrial developments. During the session, Dominique Barral, board member of Catalyx, held a dynamic and candid conversation with our associates, offering tips and tricks about empowering women to be more confident about themselves, boosting health and wellness and creating gender neutral office spaces. Dominique rounded up by attesting that it is crucial for companies to develop a culture of equality and inclusion that supports various opinions, skills and backgrounds, and where social differences are embraced. This enables associates to better understand clients’ diverse backgrounds and their needs and wants in context.
Ultimately, gender equality is crucial for business growth and successful economies, and sustaining a workplace environment that values the talents and perspectives of women is a role that we all play a part in. As a data and technology firm, Nielsen is able to gain deep insights about women’s motivations – to listen to their opinions and perspectives, and understand what is important to them. A glance back at our Consumer Confidence Surveys over the past five years shows women’s increasing confidence and influence. Let’s continue working together to march toward a #BalanceForBetter!
