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ニールセンのLGBTQに関する方針と実践がヒューマン・ライツ・キャンペーン財団から表彰されました。

3 minute read | April 2019

Nielsen earned a 100% score on the Human Rights Campaign (HRC) Foundation’s Corporate Equality Index (CEI) and was recognized as a “Best Place to Work for LGBTQ Equality” for the sixth consecutive year. The CEI is a benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality.

Demonstrating an external commitment to LGBTQ equality was a key criterion to be included in the 2019 index. Over the past year, Nielsen expanded the reporting capabilities of its national TV panel to count same gender spouse and partner audiences. The enhancement was a cross-functional effort, undertaken with significant support from our PRIDE (LGBTQ and allies) employee resource group leaders and members as well as GLAAD. Additional client and community engagement around LGBTQ data was global in scope and focused on how LGBTQ consumers shop and spend. For example, our PRIDE chapters in Germany and Poland released their first-ever LGBTQ consumer reports. These reports measure consumer behavior and shopping trends to illustrate the market importance of the LGBTQ community.

「ニールセンでは、社員が私たちの強みです。ニールセンについて ニールセンのグローバルメディア担当チーフ・コマーシャル・オフィサーであり、PRIDEのエグゼクティブ・スポンサーであるメーガン・クラークンは、次のように述べています。ニールセンのグローバルメディア最高商業責任者であり、PRIDEのエグゼクティブ・スポンサーであるミーガン・クラークンは、次のように述べています。「当社が企業として成し遂げた多くの重要なLGBTQ測定の進歩は、PRIDEのリーダーとメンバーの努力と先見の明に直接さかのぼることができます。彼らは、将来にわたって平等と受容を育むための最大の財産であり続けるでしょう。"

当社のPRIDE(LGBTQとアライ)従業員リソース・グループは、LGBTQの平等をめぐる社内外のあらゆる活動の中心となっています。このグループはヨーロッパ、ラテンアメリカ、北米を含む世界15カ国で活動しています。PRIDEは最近、インド支部を立ち上げ、アジアにも拡大した。PRIDEのリーダーやメンバーは、当社の非差別的方針を地域的なものから、性的指向や性自認に基づいて従業員を保護するグローバルな方針へと拡大させた。さらにPRIDEチームは、性的指向や性自認に基づく差別を行う団体への会社からの資金提供を禁止する企業寄付方針にも影響を与えた。

Our LGBTQ policies and practices have garnered other recognition around the world. Nielsen Poland was recognized as LGBTQ Supporting Employer of  the Year in the Natwest LGBT+ Diamonds 2018 Polish Business Awards. Meanwhile, Nielsen Mexico was honored with 2019 Best Places to Work for LGBT by “HRC Equidad Mexico,” the equivalent of the Human Rights Campaign Corporate Equality Index. Nielsen Mexico has earned this recognition for two consecutive years.

“We have a responsibility to our LGBTQ associates to consistently evolve our policies to ensure they are on the cutting edge of industry best practices,” said Natasha Miller Williams, Nielsen’s SVP of Diversity & Inclusion. “We rely on HRC and other organizations at the forefront of LGBTQ rights to inform these advancements. When everyone at Nielsen feels empowered, we’re better able to create winning solutions for our clients.”