2019年3月5日、ニールセン・リサーチ・アカデミーに参加する第1期生が卒業し、フォーマン・クリスチャン・カレッジ大学での3カ月間のプログラムが無事終了した。
Nielsen Academy is part of our community outreach efforts to offer young soon-to-be professionals the opportunity to complement their academic experience with practical insights by engaging them in an interactive learning process with market research professionals. The program, comprising of coursework and projects, aims to not only equip students with the necessary knowledge required to excel in the workforce but also provide them the opportunity to learn about the latest research dynamics from experts in the field.
While sharing his experience, Abdul Waheed, a final year student said: “For me, Nielsen Academy was about more than understanding the technical aspects of market research; this journey enriched my education further, and empowered me with real-life experience and setting me up for a great future.”
The program covered 10 interactive sessions ranging from topics such as The Power of Data and Understanding Retail Measurement Services (RMS) to Effective Presentation Skills and Interviewing Skills Workshop to provide students a holistic approach toward market research.
“The efforts by Nielsen team members in implementing this program are highly commendable. Their discipline, technical knowledge, assessment procedure and personal commitment throughout this three-month long program show a heightened sense of professionalism as well as corporate social responsibility,” remarked Dr. James A Tebbe, Rector, Forman Christian College University.
卒業式で、ニールセン・パキスタンのマネージング・ディレクターであるQuratulain Ibrahim氏は、「フォーマン・クリスチャン・カレッジ大学と協力し、学生たちにユニークなものを提供できたことは、私たちにとってエキサイティングな経験でした。私たちは、学生たちがスキルセットを構築し、今日の世界とパキスタンにおける市場調査の進化する役割について見識を深める手助けをしました。私たちの取り組みが、学生たちの学業や職業上の努力に役立つことを願っています」。
