ニールセン、アジア太平洋地域でYouTubeモバイルアプリ内測定の提供を開始

Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms’ In-App Audience in over 30 Markets, Helping Marketers Make Sense Of Campaign Reach and ROI

Singapore, 4 June 2019 – Nielsen announced today it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets, including シンガポール, Belgium, Brazil, Bulgaria, Czech Republic, Greece, 香港, Hungary, インド, インドネシア, Ireland, Israel, マレーシア, Mexico, Netherlands, ニュージーランド, Norway, フィリピン, Poland, Puerto Rico, South Africa, Spain, 台湾, タイ, Turkey and the United Arab Emirates.

Now available in 34 global markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices. Measurement of Digital Ad Ratings for YouTube’s mobile app was first made available in the United States in 2017, in Canada and Japan in October 2017, in the UK, France and Germany in January 2018, and in Australia and Italy on 1 September 1 2018.

With this global expansion, media buyers and sellers will have access to age and gender demographics for consumers viewing advertising on the YouTube mobile app, as well as reach, frequency and gross rating points (GRPs). Measurement of YouTube ads uses a consistent methodology with all other mobile publishers in Digital Ad Ratings – enabling both media buyers and sellers to leverage truly comparable and deduplicated persons-based measurement across publishers in their media planning and execution. With this measurement, publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics comparable to those used for TV.

「ニールセン東南アジア地区メディア担当マネージング・ディレクターのアネット・クンスト（Annette Kunst）氏は、次のように述べています。「プラットフォームやデバイスを超えた動画の消費が増加する中、ニールセンがYouTubeのモバイルオーディエンスを独自に測定し、マーケティング担当者に提供できるようになったことは、業界にとって大きな変革です。「Digital Ad Ratingsの拡大により、YouTubeの大規模なモバイル視聴者の測定が可能になり、アジア市場の広告主は、世界30以上の市場でデジタルメディアの効果を最大化するために必要な比較可能性、網羅性、透明性を手に入れることができます。