Oslo, 4 January 2019 – The steering group for the Radio Survey in Norway and Nielsen Media Research are pleased to announce that the launch of the new listener survey, Total Electronic Audio Measurement (TEAM) went “live” as planned on 1 January 2019.
The new survey is carried out on behalf of NRK, Bauer Media and the P4 group, and includes measurement and reporting of all types of audio content from the clients’ stations, from live to time-shifted, both broadcast, digital and podcast. The measurement is independent of the distribution platform and equipment used for listening as well as the listening location. Norway has thus received one of the world’s most comprehensive measurements of listening.
TEAMの調査では、さまざまなラジオ局をどれくらいの人が聴き、誰が聴き、どれくらいの時間聴いているかを記録している。自宅、屋外、別荘などの聴取場所や、交通手段を区別することができる（後者は2019年中に実施予定）。
The purpose of the survey is to provide a representative picture of the listening behavior of Norwegians living in private households. Data from the survey are suitable as a basis for both commercial and editorial analyzes, “says Ragnhild Herlofsen, commercial director of Nielsen Media Research.
“After the digitalisation of radio, listening in Norway is now more fragmented than before. With this as a starting point, we are pleased to be able to collaborate with Nielsen, which offers a measuring method designed for measuring listening in such a market,” says the leader of the steering group. Kristian Tolonen (head of analysis, NRK).
Listening via the media channels’ websites and applications is measured with a separate digital software (Software Development Kit), and will be reported to the clients as a supplement to the official listening figures.
予備的な数字によれば、現在のラジオ聴取率は、これまでの測定結果が示していたよりもいくぶん高い。これは、主に測定機器の技術的なさらなる発展に関連する、方法論的な改良の組み合わせによるものである。
ニールセンは、いわゆるエンハンスドcBETテクノロジーを採用し、従来よりも正確なリスニングケースの登録を実現しています。その結果、音響的に困難な環境での実際のリスニングだけでなく、いくつかの短いリスニングケースも捕捉されます。
“These methodological improvements mean that we will now succeed in picking up more real radio listening, which we are of course happy about,” says Kristian Tolonen.
Official figures for this year’s first radio week (including 7 days of time-shifted listening) will be published on 14 January, and will be made available on the following website: https://beta.nielsen.com.
皆さんとともにエキサイティングなラジオ・イヤーになることを楽しみにしています！
ニールセンについて ニールセン
Nielsen is the world’s leading provider of market research and has services in over 100 countries. Nielsen provides its customers with strategic insight and a basis for better decisions by analyzing market developments and contributing to an understanding of consumers’ attitudes and behavior.
Nielsen Media Research has been awarded the contract for the delivery of the official listening figures for audio in Norway from 1 January 2019. The clients for the survey are NRK, Bauer and the Nordic Entertainment Group (P4 group). Based on the channels’ common vision of the most future-oriented and platform-independent measurement possible, Nielsen will thereby become a supplier of one of the world’s most comprehensive measurements of audio.
ニールセンは世界的に65年以上のラジオ測定の経験を持ち、2005年からノルウェーでラジオ聴取率の測定に使用されているパーソナル・ピープル・メーター（PPM）技術など、測定技術に関する特許を100件以上保有している。
PRESS Contacts:
電波調査運営グループリーダーKristian Tolonen (NRK) Eメール：kristian.tolonen@nrk.no
Commercial Director, Nielsen Media Research: Ragnhild HerlofsenEmail: ragnhild.herlofsen@nielsen.com= “ragnhild.herlofsen@nielsen.com”>
