It’s no secret that consumers are growing increasingly interested in all aspects of sustainability. As part of Nielsen’s commitment to its clients and making a positive impact on the world, we work with brands to help them understand consumer shifts and empower our associates to build on that commitment through work in their communities around the world. And so, this year, on the heels of our fifth global Earth Week, Nielsen associates came together to join the green movement and help address the challenge of waste by participating in World Cleanup Day (WCD).
To do our part in this global event, we set out to not only volunteer our skills and time toward cleanup activities, but also to generate awareness and stimulate conversations around the issue of waste and its impact on our natural environment. Nielsen associates led efforts both within our company, and across the communities where we live and work.
Waste management is one of the top environmental materiality indicators for Nielsen, and in that, Nielsen has committed to a goal of ensuring that 0% of our electronic waste goes to landfill by 2020. World Cleanup Day is one of many ways we extend our commitment to our communities, ensuring a top-down approach toward waste that also galvanizes our grassroots teams into action.
ニールセンのWCDイニシアチブは、"Why Waste? "という問いに立ち返ることに挑戦した。ニールセンについて ニールセンはデータ企業として、数字に強さと自信を持ち、その問いに答える努力の一環として、各チームが各地域の埋立廃棄物の影響を知るのに役立つグローバルおよび地域的な指標の特定に取り組みました。ニールセンの各地域のグリーンチームは、アソシエイトのために議論を個別化し、廃棄物の影響について「より身近に」議論できるようなデータやアイデアを研究し、啓発活動を推進しました。チームはボランティアとして海岸、河川、公園、道路を清掃し、埋立地やリサイクル現場を訪問し、社内の廃棄物教育キャンペーンのために広範なゴミ調査を実施しました。多くの場所で、ニールセンの社員は友人や家族と一緒に参加し、この活動を広め、さらに活動を推進しました。
“By arming our teams with hard numbers and reliably sourced information, we educate them on the implications of human action and generated waste, on our lives and our planet, thus creating strong, confident and passionate advocates,” said Yamini Dixit, Director Global Responsibility and Sustainability (Nielsen Green), Nielsen.
ニールセンは、企業レベルでも個人レベルでも、自然環境との相互作用や行動を変えることに焦点を当てながら、廃棄物の削減やより責任ある廃棄物管理に向けた取り組みを推進していきます。
そして、すべては意識することから始まる。
All Nielsen associates have 24 hours of dedicated volunteer time annually, which they can use for initiatives like World Cleanup Day, Nielsen Global Impact Day and throughout the year.
For more information, visit Global Responsibility & Sustainability to learn more about our Nielsen Green program.
