ニールセン エンタープライズ視聴者APIは、テレビの購入、販売、在庫管理ソリューションとの容易な統合を提供します。
New York, NY – April 9, 2018 – Nielsen (NYSE: NLSN) today announced the commercial availability of its Enterprise Audience API that empowers media clients and their solution providers to accelerate their TV audience targeting initiatives. Through the new API, clients now have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic profiles. As additional data sets emerge, the platform allows for rapid expansion to include new targeting capabilities. The API also supports standardized segments curated by industry groups such as the Advanced Target Standards Group (ATSG).
「Nielsen Enterprise Audience APIは、オーディエンスベースの売買に向けた市場の進化を促進するための我々のコミットメントと投資を表しています。「この新しいプラットフォームは、新しい先進的なオーディエンスマーケットプレイスのための単一の真実のソースとして機能し、マーケッターと彼らにサービスを提供するパブリッシャーが最も重要な消費者見込み客にリーチすることを可能にします。
A key differentiator of the Nielsen Enterprise Audience API is the availability of Nielsen TV Universe Estimates for advertiser-defined audiences. In order for agencies to accurately plan and execute media campaigns beyond age and gender—and for media owners to appropriately value these advanced demographics—it’s imperative for everyone to know how many of these people actually exist. A foundational part of any advanced television platform, for example, is the ability to access these precise Nielsen population estimates at every step of the planning and buying process.
Enterprise software platform clypd is integrating the Nielsen Enterprise API into its solutions; while others, including Simulmedia そして Videology, will be able to take advantage of this capability to easily connect and integrate with the API to power their advanced audience capabilities. By using Nielsen’s API, such platforms will be extending the availability of Nielsen‘s ratings data for custom advertiser-defined audiences, allowing users to create more targeted and optimized media buys, ultimately increasing the return on investment on ad spend for advertisers.
“Nielsen continues to be the gold standard in TV ad measurement. With Nielsen’s Enterprise Audience API, Simulmedia’s VAMOS platform will be able to convert that gold standard data into targetable audience segments across all national TV networks in the U.S. in a matter of seconds,” said Dave Morgan, CEO of Simulmedia.
「広告主があらゆるドルを精査し、これまで以上に高い投資リターンを求めている今、メディア販売者は、より幅広い視聴者セグメントを提供できる正確でタイムリー、かつ信頼できる独立したデータを必要としています。Nielsen Enterprise Audience APIを利用することで、クライアントは、テレビ視聴者ターゲティングの次の進化を推進するために必要な規模の一貫したデータへの、よりシンプルで迅速なオンデマンドアクセスの恩恵を受けることができます」と、clypdのジョシュア・サマーズ最高経営責任者（CEO）は述べています。
ニールセンについて ニールセン
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
メディア連絡先
Sal Tuzzeo, sal.tuzzeo@nielsen.com
