On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG, sat down with Damian Garbaccio, EVP at Nielsen, to discuss how both companies are working together to improve automotive marketing performance. IPG is using the Nielsen Auto Cloud to provide its clients with the most recent and detailed car buyer information available. By using the Nielsen Auto Cloud, IPG improves its ability to target car buyers based on a variety of car buying criteria and then measure outcomes more effectively. The end result? Better performing media investments for its auto clients and better experiences for its end customers.
「Nielsen Auto Cloudは、J.D. Powerの洞察によって補完されたNielsenの詳細なデータへの素晴らしいアクセスを提供し、クライアントのために価値の高いオーディエンスを作成することを可能にします。「ニールセン・オート・クラウドは、J.D.パワーからの洞察に加え、ニールセンからのきめ細かいデータへのアクセスを提供します。
