We recently held our third case study competition at the University of Puerto Rico (UPR) – Mayagüez in Mayagüez, Puerto Rico. Seventeen student groups (see photo above) chose to participate in this year’s competition from the UPR Mayagüez and Río Piedras campuses. We were able to build a high level of student interest by tapping into the “classic” rivalry between the two schools and creating an atmosphere of friendly competition.
今年のケーススタディでは、学生たちにニールセンについて 、2つの架空の企業、すなわちチームのクライアントであるアイスクリーム会社「クラシック・クリーマリー」と、新興の競合会社「ディライトフル・デイリー」に挑戦してもらった。学生たちは、クラシック・クリーマリーが市場のリーダーであり続けるために取りうる選択肢を提示された。学生たちは、ニールセンが提供したデータを使って、推奨する戦略とそれを裏付ける重要なデータを発表した。
このようなケーススタディコンペティションは、ニールセンの社員が高いスキルを持つ多様な学生とつながりを持つ機会を提供します。また、このコンペティションを通じて、学生たちは実際のニールセンのデータを分析し、その分析結果をストーリーにする機会を得ると同時に、ニールセンについて 、すべての社員が「違いを生み出し、自分らしさを発揮し、共に成長する」ことができる当社の社員経験を学ぶことができます。
“Judging and seeing the creative ideas demonstrated the importance of including students in this activity,” said Diana Lucas, SVP, Client Solutions, Nielsen, and a judge in this year’s competition. “It showcases the students’ skills and bolsters our overall Diversity & Inclusion strategy by ensuring we are attracting as many diverse candidates to join our organization.”
Recruitment is a key initiative in our overall Diversity & Inclusion strategy. For several years, our university recruiting teams, have hosted case study competitions throughout the nation, including at some Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs), like UPR. The competitions, in addition to exposing students to Nielsen data, also provide an opportunity to network with Nielsen executive leaders and associates. Our diverse recruitment efforts were proven and recently recognized by DiversityInc, which named us one of the top 12 companies in the U.S. for recruitment, as well as a top 20 company for diversity and inclusion overall.
Michael Alicea, Nielsen’s EVP, Global Human Resources and Executive Sponsor of our university recruiting team at UPR, recognizes that diversity is a business imperative. “Businesses that bring diverse perspectives can help solve their clients’ biggest needs and win,” said Michael.
