ニールセン、2016年米国年末音楽レポートを発表

待望のレポートが音楽の1年を包括的にカバー

New York Jan. 5, 2017 – Nielsen, the industry’s leading source for music data and insights, today released its 2016 U.S. Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.The Nielsen Music U.S. Year-End Report confirms that the music industry experienced steady and consistent growth in 2016, with overall volume up 3% over 2015, fueled by a 76% increase in on-demand audio streams compared to last year. On-demand audio streams surpassed 250B streams in 2016, and overall on-demand streams (including video) have reached 431B. The industry did experience sales decreases in nearly all formats, particularly digital sales. However, the growth in streaming was more than enough to off-set the declines, which resulted in a positive year for the music business.“The music industry continues to grow at a healthy rate, and 2016 showed us that the landscape is evolving even more quickly than we have seen with other format shifts,” said David Bakula, SVP of Music Industry Insights. “Thanks to the rapid emergence of new technologies and channels for discovery and engagement, consumers are finding and listening to more music in new ways.”Drake’s Views release was the leader in total volume (albums + track equivalent albums + audio on- demand streaming equivalent albums) this year, followed by Adele’s 25 and Beyoncé’s Lemonade. For the second year in a row, Adele’s 25 led the year’s album sales in the U.S., marking only the second time in history that the same album has been the top seller in two consecutive calendar years (the first being Adele’s 21 album in 2011 & 2012). Vinyl LP sales, which have reached an all-time Nielsen Music-era high volume of 13M units, increased for the 11th consecutive year in 2016. The top vinyl LP of the year was Twenty One Pilots’ Blurryface, with David Bowie’s Blackstar and Adele’s 25 finishing close behind.The biggest song of the year in terms of total activity (sales + audio streaming equivalents) was Drake’s “One Dance,” followed by “Closer” by Chainsmokers (feat. Halsey) and “Work” by Rihanna (feat. Drake). Topping the Digital Songs Sales charts this year were “Can’t Stop the Feeling!” by Justin Timberlake, “Closer” by The Chainsmokers (feat. Halsey) and “My House” by Flo Rida.

2016年ニールセン・ミュージック米国年末レポートからのその他の注目すべき洞察と傾向は以下の通り：

• オンデマンド・オーディオ・ストリーミングは現在、オーディオ総消費量（アルバム＋トラック相当量＋オンデマンド・オーディオ・ストリーミング相当量）の38％を占めるまでに成長し、消費量の最大シェアとなっている。
• オンデマンド・オーディオ・ストリーミングのシェアが、史上初めて総デジタル売上（デジタル・アルバム＋デジタル・トラック換算）を上回った。
• Rock continues to be the dominant genre in terms of album sales (both physical and digital), but the streaming landscape is led by R&B/Hip-Hop, which garners the highest share of on-demand audio streams with heavily streamed artists like Drake, The Weeknd, Kanye West, Rihanna and J. Cole.
• 販売プラットフォームは引き続きデジタルが主流だが、技術に精通した消費者がストリーミング・プラットフォームに移行するにつれ、デジタルの売上は物理的な売上よりもはるかに急速に減少している。
• ここ10年以上では初めて、全アルバム売上に占めるフィジカル・アルバムの割合が前年を上回った。
• 2016年、LPレコードの売上は、フィジカル・アルバムの総売上の11％を超えるまでに成長した。これは、レコードLPの前年比が11年間増加し続けていることを意味し、今年は1300万枚を超え、ニールセン・ミュージック時代（1991年以降）の記録的な売上水準に達した。
• 史上初めて、インターネット小売業者とコンサート・チケット・バンドルに牽引されたインターネット／通信販売／会場販売グループがフィジカル・セールスの最大シェアを占めるようになり、量販店がフィジカル・アルバム・セールスの主役であった9年間に終止符を打った。
• This was an extremely successful year for Drake, who had the most overall volume; the most digital song sales; the most streams (by a huge margin); and the most heavily consumed album of the year with Views. In its debut week, Views became the only album to surpass 1M in weekly total volume (albums + track equivalents + on-demand streaming equivalents), and set an all- time record for most streams from an album with over 245M.
• In 2016, there were 12 occurrences where an album’s songs had over 100M audio streams in a week. This was led by Drake’s Views, which accomplished that feat an amazing 8x, but also included J. Cole’s 4 Your Eyez Only (with the second highest debut week stream volume in history) , The Weeknd’s Starboy (2x) and Beyoncé’s Lemonade.
• Only six albums debuted with over 200K in album sales in their first week in 2016 (there were 13 such cases in 2015), led by Drake with 852K first week sales for Views. Other albums to surpass the 200K mark in their first week include Beyoncé’s Lemonade (485K), J. Cole’s 4 Your Eyez Only (363K), Metallica’s Hardwired…To Self Destruct (282K), Frank Ocean’s Blonde (232K) and The Weeknd’s Starboy (209K).
• Chance the Rapper’s album Coloring Book became the first to surpass 500K with only streaming album equivalents. Since its debut in May, the album has stayed on the Billboard 200 chart for 33 consecutive weeks, peaking at #8. The album is the 58th highest volume album of the year without the benefit of a single sale, which is truly an historic accomplishment.
• 楽曲売上は前年比25％減と大幅な減少を示したが、楽曲消費（売上＋オーディオストリーミング換算、1曲の売上に対して150ストリーミングの割合）はオーディオストリーミングの貢献が大きくなっており、引き続き好調である。2016年は、売上が200万を超えたのは5曲のみだったにもかかわらず、15曲が3Mの大台（楽曲売上＋オーディオストリーミング換算）を超えた。年間で最もボリュームがあった曲はドレイクの「One Dance」で、5.5M以上のソングセールス＋オーディオストリーミング相当で、そのボリュームの64％はオーディオストリーミングによるものだった。 実際、今年の上位5曲はすべて、販売よりもストリーミングによるボリュームの割合が大きかった。
• For the second straight year, Adele’s 25 tops the Album Sales chart. 25 becomes only the second album in Nielsen Music history to lead the Album Sales chart in two consecutive calendar years. The first album to accomplish that feat was Adele’s 21 album in 2011 & 2012.
• Despite the fact that Adele’s 25 was the best-selling album of the year, Adele was only the second best-selling album artist of the year. The best-selling artist in terms of album sales was Prince, who passed away suddenly in April. Prince’s albums sold over 2.2M units in 2016 and he was the only artist to sell over 1M digital and physical albums this year. Prince also sold 5.4M digital songs, giving him the highest sales volume of the year (albums + track equivalents), just out-selling Drake and Adele. The day after his death was announced, Prince sold over 1M digital songs and over 200K digital albums. Prince’s catalog was very tightly controlled on streaming platforms and the gains that were seen after his passing were far more evident in the sales numbers than what we saw from some other comparable artists that passed this year.
• ソーシャルメディアは、特にバイラルなビジュアル要素が楽曲の原動力となったケースで、楽曲の売上を牽引し続けた。Rea Sremmurdの "Black Beatles "は、"The Mannequin Challenge "の非公式サウンドトラックとなり、ヒットへの道を歩んでいた。一流セレブ、スポーツスター、政治家がこのチャレンジに参加し、この曲は今年28番目に高いボリューム（売上＋オーディオストリーム相当）を獲得した。
• 2016年に節目を迎えたタイトルの数は、業界全体を象徴している。
• ストリーミングのマイルストーンは記録的な数字となった。オンデマンド・オーディオ・ストリームが2億回を突破した曲は27曲あったが、2015年は2曲のみだった。また、オンデマンド・ビデオ・ストリームが年間2億回を突破したのは12曲で、昨年はわずか7曲だった。2015年、オンデマンド・オーディオ・ストリーム総数5億回を突破したのは、フェティ・ワップの「トラップ・クイーン」の6億1700万回を筆頭に3曲のみ。2016年は6曲が500Mを突破し、うち2曲（デシグナーの "Panda "とリアーナの "Work"）が700Mを突破した。

プレスのお問い合わせ

Mat Newman mnewman@rogersandcowan.comChris Robins crobins@rogersandcowan.comBrian Giglio bgiglio@rogersandcowan.com

ニールセンについて

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.