待望のレポートが音楽の1年を包括的にカバー
New York, NY – Jan. 11, 2017 – Nielsen, the industry’s leading source for music data and insights, today released its 2016 Canada Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.
ニールセン・ミュージック・カナダの年末レポートは、音楽業界が2016年に着実かつ一貫した成長を遂げ、総音楽消費量が2015年比で5.3％増加したことを確認した。デジタル・アルバムとデジタル・トラックの売上は減少したが、ストリーミングの成長により、今年のデジタル音楽消費総量は4％以上増加した。2016年、カタログアルバムの売上はニールセン時代で初めて現行盤の売上を上回った。また、2016年は2015年比で29％増となり、これまでで最高のレコード売上総額を記録した。
This year’s report shows that six of the top 10 best-selling albums for 2016 belong to Canadian artists, with Drake’s Views finishing at No. 1. This marks the first year since 2004 that the top selling album of the year came from a Canadian artist. Five of the top ten airplay songs also belong to Canadian artists, including Justin Bieber’s “Love Yourself,” which landed at No. 1.
Additionally, eight different Canadian artists had No. 1 albums on the Billboard Canadian Albums chart in 2016, including Drake, who spent 12 weeks at No. 1 – the most of any act this year. The Tragically Hip had two albums reach the top of the chart, including their latest release and their 2005 Yer Favourites album. Justin Bieber, Billy Talent, Celine Dion, Shawn Mendes, Leonard Cohen and The Weeknd also spent time at No. 1.
「ニールセン・ミュージック・カナダ代表のポール・シェイヴァーは、「2016年はカナダのアーティストとカナダの音楽業界全体にとってエキサイティングな年でした。"ストリーミングの人気の高まりから、総消費量の伸びまで、音楽の状況は信じられないスピードで進化し続けており、これからの1年の業界動向を追うのが楽しみです。"
2016年ニールセン・ミュージック・カナダ・イヤー・エンド・レポートのその他の注目すべき洞察と傾向は以下の通り：
- Drake’s Views was the most consumed album of 2016 by far, with 457,000 total consumption units. The album spent 12 weeks at No. 1 during the year, and it narrowly edged out Adele’s 25 to become the highest selling album, while picking up the highest digital song sales for an album.
- Drake also set a new streaming standard this year. His album Views garnered over 290M streams, more than twice as many as Justin Bieber’s 目的, which was the second highest streamed album for the year. Views had more than 10M streams for each of its first eight weeks of release, and was the highest streamed album for each of its first 27 weeks of release. It had the highest one week stream total to date when it compiled over 22M streams in its debut week, an amount surpassed later in the year when The Weeknd’s Starboy picked up 27M streams in its debut week.
- The Chainsmokers were another act that achieved great streaming success this year. They landed the top two on-demand audio streaming songs of 2016, with “Closer” finishing first and “Don’t Let Me Down” in second. Their album Collage also comes in 10th on the consumption chart for 2016, despite only selling 6K units. The songs from the album totaled over 111M on-demand audio streams and over 550K digital song downloads.
- デジタル楽曲売上は昨年比で減少を示し、2015年に11曲あったデジタル楽曲売上が2016年に30万曲を突破したのは4曲のみであった。シーアの "Cheap Thrills "がトップで、ルーカス・グラハム、ドレイク、マイク・ポズナーの曲がそれに続いた。しかし、ストリーミング消費は引き続き好調で、2015年はわずか1曲だったのに対し、2016年は14曲が5,000万ストリーミング以上を記録した。
- Fans showed their support for The Tragically Hip. Their latest album, Man Machine Poem, and their 2005 best of release, Yer Favourites, both reached #1 on the weekly Billboard Canadian charts. Their overall album catalogue also sold over 250,000 units in 2016 and picked up over 67M streams.
- A pair of big albums from Canadian artists received the bulk of their consumption from album sales. Celine Dion’s Encore Un Soir is the No. 8 album on the YTD Overall Top 10 chart, with over 85% of its overall activity coming from physical sales. Leonard Cohen’s You Want It Darker, which spent three weeks at number one this year, received 78% of its total consumption from physical sales.
- 2016年のビルボード・カナダ週間チャートでは、8組のカナダ人アーティストが1位を獲得した。ドレイクが12週連続1位を獲得し、ザ・トラジically・ヒップは2枚のアルバムが1位を獲得した。その他のアルバム1位は、ジャスティン・ビーバー、ビリー・タレント、セリーヌ・ディオン、ショーン・メンデス、レナード・コーエン、ザ・ウィークエンドだった。
- Six artists had albums that sold over 100,000 units in 2016 – Drake, Adele, Celine Dion, Leonard Cohen, Metallica, and Beyoncé – compared to 10 in 2015. Adele’s 25 was the one release that reached that threshold in each year.
- 2016 marked the highest yearly vinyl sales to date, up 29% over last year. Bob Marley and The Wailers’ classic album Legend was the #1 vinyl title of the year, while albums from The Tragically Hip and Gord Downie each placed in the top five.
- While Rock continues to be a very strong genre in terms of sales, the streaming landscape is led by R&B/Hip-Hop. It is one of three major genres, including Dance/Electronic and Rap, where well more than half of its total consumption comes from streaming.
- カタログ・アルバムの売上は全アルバム売上の51％を占め、2016年に初めて現行アルバムの売上を上回った。
- ラジオでは、今年最も再生された曲のトップ10のうち5曲がカナダ人アーティストのものだった（2015年はわずか1曲）。ジャスティン・ビーバーの "Love Yourself "がトップとなり、アレッシア・カーラとコールマン・ヘルのブレイク・ヒットも大きな年となった。
プレスリリース
Mat Newman mnewman@rogersandcowan.comChris Robins crobins@rogersandcowan.comBrian Giglio bgiglio@rogersandcowan.com
ニールセンについて ニールセン
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
