Nielsen Government Affairs and the Asian Pacific American Institute for Congressional Studies (APAICS) recently gathered a panel of experts on Capitol Hill to highlight the power of Asian American Pacific Islander (AAPI) women consumers.
As part of the AAPI Women: Using Digital to Build Community briefing, Mariko Carpenter presented insights from our new report on Asian American consumers. Asian Pacific American women represent the largest group of recent immigrants and are early adopters of technology, with the highest penetration of smartphones of any women segment. They have an influential voice that impacts the American mainstream.
ニールセンの報告書とパネルへの参加は、多様性とインクルージョンを促進し、多文化オーディエンスへのアウトリーチを拡大するための、政策影響力者との全体的なエンゲージメントの一環です。また、グレース・メン下院議員（ニューヨーク州選出）はイベントの中で、政策立案者がAAPIコミュニティの技術的見識をよりよく理解するためのニールセンの活動の重要性を強調しました。
The briefing was not our first collaboration with APAICS. We also celebrated Asian Pacific American Heritage Month by supporting APAICS’ annual awards gala, which honors distinguished AAPI leaders who help strengthen its mission of building a political pipeline for the community. Learn more about the work we do around public policy.
Photo from left: Raaheela Ahmed, Maryland State Representative, Prince George’s County Board of Education; Sung Yeon Choimorrow, Executive Director, National Asian Pacific American Women’s Forum; Janice Mathis, Executive Director of the National Council of Negro Women; Mariko Carpenter, Vice-President of Strategic Community Alliances, Nielsen; and S. Floyd Mori, President & CEO, Asian Pacific American Institute for Congressional Studies.
