New Deal Includes FOX O&O in Charlotte WJZY/WMYT
New York, NY – March 22, 2017 – Nielsen (NYSE: NLSN) has announced today that it has signed a long-term renewal agreement with FOX Television Stations (FTS) for audience measurement services. As part of the agreement, FTS licenses Nielsen’s Local Television ratings across all of the group’s 28 stations, in 17 designated market areas (DMA), including the Charlotte FOX O&O WJZY/WMYT, which was not in the previous agreement. FOX Station Sales, their national sales representative group, is also part of the renewal agreement.
ニールセンとの関係を拡大することで、FOXの直営局および全国販売代理店グループは、地域の視聴者に広さと深さを提供する通貨測定を活用することで、マーケティング担当者に広告および市場価値を示すことができます。この契約には、ニールセンが発表した、ポータブル・ピープル・メーター（Portable People MeterTM）技術とセットトップボックスからのデータでローカルTVパネルを充実させ、サンプル数を大幅に増やし、視聴率の忠実度を高める計画も含まれている。また、家庭外の視聴者も初めてローカル番組の視聴率測定に含まれることになる。
The investments that Nielsen is making to Local TV are part of its overall strategy to deliver all-electronic measurement across all 210 DMA. This effort combines Nielsen’s gold-standard panels with the strength of big data sources to provide Local TV clients like FTS with stable and accurate data that help them better compete in the marketplace.
「ニールセン・ローカル・メディア担当マネージング・ディレクターのジェフ・ウェンダー氏は、「FOXは、視聴者に価値あるローカル・コンテンツを提供する最前線に立ち続けている。「この戦略的合意は、FOXテレビ局グループとニールセンの間に存在する長期的な関係と相互尊重を基礎とするものです。私たちは、より戦略的な意思決定と広告主へのROI向上のために、強化されたローカル測定ポートフォリオを提供できることに興奮しています。"
ニールセンについて ニールセン
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ニールセンについて FOXテレビ局
FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.
メディア連絡先
Gorki De Los Santos, gorki.delossantos@nielsen.com, 646-654-4837Erica Keane, erica.keane@foxtv.com, 212-301-3613Claudia Russo, claudia.russo@foxtv.com, 212-301-3997
