We are getting excited for the launch of Digital Content Ratings in Australia on July 25, 2017! This marks the next phase of understanding Australian consumers’ digital behavior in a constantly evolving media landscape. Supplementing the world-leading Digital Ratings (Monthly) measurement solution, clients will now have a better understanding of Australians’ interaction with text, video and audio content across all devices. And all this with a daily reporting frequency!
このソリューションにより、広告代理店とパブリッシャーは、プレミアムデジタルインベントリーをより効果的に収益化できるようになります。独立した測定システムは、デジタル広告の売買における信頼性と透明性を提供し、最終的にはクライアントの収益成長を促進し続けるでしょう。
With all that in mind, we recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it’s once again putting Australia at the forefront of digital audience measurement globally.
Learn more about our digital audience measurement in Australia.
