ニューヨーク州ニューヨーク - 2016年2月10日 - ニールセン（NYSE: NLSN）は本日、米国の約三十都市で事業を展開する全国的なマルチメディア企業であるハースト・テレビジョンが、ニールセンのローカルテレビ測定の複数年更新契約を締結したことを発表した。今回の更新は、米国の26のテレビ市場におけるハーストの30局とテレビ局のデジタルサブチャンネルのほとんどを対象としている。
今回の契約更新により、ハースト社は、ローカルピープルメーター、視聴者割り当て、コードリーダー、日記市場など、さまざまな情報源と方法論によるニールセンのローカル市場視聴率データへの継続的なアクセスと、広範な分析サービス一式を提供することになる。
“For many years, Hearst Television has successfully relied on Nielsen products and services to provide our stations greater viewership insights and to assist in providing clients marketing solutions,” said Jordan Wertlieb, Hearst Television president. “Nielsen’s investments to improve measurement and offer greater depth into consumer trends is encouraging. The new Total Audience measurement is a good example of Nielsen’s commitment to that effort and is a welcomed asset as Hearst Television continues to expand its local content to more and more platforms and devices. We are pleased to extend our relationship for years to come.”“As one of the industry’s premier media companies and one of our most valued partners, we are pleased to renew our long-standing relationship with Hearst Television. We believe that our services will help Hearst capture incremental ad dollars and meet their strategic business priorities,” said Jeff Wender, senior vice president and managing director, local television, Nielsen. “Additionally, we appreciate Hearst’s support of the work we are doing to enhance our local market services. We are investing in these enhancements to better reflect the changing media landscape and help ensure the stability, reliability and utility of our ratings data.”
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
連絡先
Gorki De Los Santos; 646-654-4837; Gorki.delossantos@nielsen.com
