JAKARTA, October 19th , 2015 – Nielsen Indonesia recently announced that it has expanded its relationship with Sizmek to make Digital Ad Ratings available via the Sizmek GRP Dashboard, which allows clients to use a mix of GRPs and performance data to understand the true value of each publisher. Digital Ad Ratings is available via the Sizmek GRP Dashboard in the US, Indonesia, UK, Australia, Germany, Italy, Canada, France and Brazil. In the US, Digital Ad Ratings has been available in the Sizmek platform since July 2014.
Digital Ad Ratingsは、デジタル広告に透明で実用的なオーディエンス測定を提供し、すべてのデジタルスクリーンで実施されているキャンペーンの最新情報を毎日提供します。Digital Ad Ratings (DAR)は、コンピュータとモバイルデバイスにおけるキャンペーンのユニークオーディエンスをレポートします。
Sizmek GRPダッシュボードは、SizmekのアドサーバーデータとニールセンのGRPを統合的に表示・分析することで、クライアントが広告費の増減を判断するのに役立ちます。
デジタル広告業界が進化を続ける中、特定の属性に基づいて広告を購入しているマーケターも、同じレベルのきめ細かさで広告を最適化し、検証できなければならない。オーディエンス測定は、これまでは年齢と性別に限られていた。
“Audience measurement helps take the guesswork out of media buying. Through this partnership with Nielsen, clients can better understand who their audience is, how they are engaging with campaigns and then use this data to reach them more effectively and efficiently,” said Joey Chee, SEA Country Manager at Sizmek.
“Advertisers and marketers are seeking a 360 view of their campaigns,” said Hellen Katherina, Director, Media Industry Group, Nielsen Indonesia. “By integrating Nielsen’s demographic data with Sizmek’s online performance data, it will be more efficient for marketers to optimize campaigns.”
GRP（総視聴率ポイント）という指標は、何十年もの間、テレビの視聴者測定を支えてきたものであり、オンラインマーケティング担当者にリーチとフリークエンシーに関する貴重な理解を提供している。
# # #
ニールセンについて
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
ニールセンについて シズメク
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC. For more information visit: www.sizmek.com
