In today’s world of big data, having data is only part of the equation. Having smart data—data that is understandable and actionable—and being able to access it quickly are helping companies be innovative and fast moving.
And that’s why we’re excited to announce the launch of application programming interfaces (APIs) for Nielsen’s overnight national and local TV data! Our new TV APIs open the door to our data, providing our clients faster, more flexible access to the raw numbers, as well as the ability to feed them into their preferred business intelligence tools or proprietary internal dashboards, such as financial forecasting tools, for smarter insights.
In the past, some clients have used scripted, programmatic APIs to “stitch” together data sources. However, this work was manual and complex. The new APIs will enable fast, flexible, on-demand access to Nielsen data. Additionally, clients can use the APIs to pull Nielsen data into their own internal databases, allowing them to conduct different kinds of ad hoc analyses.
「ニールセンの米国メディア事業担当プレジデントであるリンダ・クラリジオは、「APIは、クライアントのためにニールセンが革新的な取り組みを行う上で、重要なステップです。「ニールセンの米国メディア事業社長のリンダ・クラリジオ氏は、「私たちは、クライアントが必要なデータを、必要なときに、必要な方法で入手できるようにするため、オープン性、柔軟性、スピード、統合の新たなレベルを追求しています。
And our clients agree! “Technology and data are invaluable tools in today’s dynamic and complex environment, and we want to ensure that our brands and businesses have the information and customized reporting they need to support agile decision-making,” noted John Honeycutt, chief technology officer, Discovery Communications. “We are pleased that Nielsen is developing tools to meet industry needs and are excited to work with them on this important initiative.”
“As a beta client, we are thrilled that Nielsen has opened up data access via APIs,” said Thomas Ziangas, senior vice president, Research and Insights, AMC Networks. “We look forward to fully implementing Nielsen’s APIs, which have already shown the ability to greatly improve the efficiency of our daily workflow and help us uncover critical insights faster.”
「IPG Mediabrandsのクライアントテクノロジー担当バイスプレジデント、ビル・バーガー氏は次のように述べています。「新しく公開されたAPIは、全国およびローカルのテレビ視聴率データの配信に関連する複雑さを劇的に軽減します。新しいテクノロジーは、データウェアハウスのような既存のユースケースをサポートするだけでなく、動的なデータを必要とするアプリケーションのための低レイテンシー、オンデマンドデータアクセスもサポートします。
“We are pleased to see Nielsen’s making important investments in APIs to better support their partners by making data access more open,” said Kevin Conroy, chief strategy and data officer and president, Enterprise Development at Univision. “More open access enables the analytics we need to tell richer and more accurate stories about our audience.”
ニールセンの全国テレビAPIは来週開始され、次いで11月に地方テレビAPIが開始される。
