New York – Sept. 23, 2014 – Simulmedia, the pioneer in bringing audience targeting to television advertising, and Nielsen, a leading global provider of information and insights into what consumers watch and buy, today announced they have signed a development agreement to research “long tail” TV network measurement. This joint research will seek to capture the sizable audience activity that goes unmeasured today on niche cable networks to enable these networks to sell advertising based on reliable, qualified ratings systems.
今回の合意は、ニールセンのピープルメーター・パネルとサイマルメディアのセットトップボックス視聴データ（5000万人の視聴者）を含む1年以上にわたる共同研究の集大成である。両社は共同で、現在測定されていないケーブルネットワークTVの視聴者について、世界初の測定ソリューションを構築する予定である。
“We are very excited to work with Nielsen again on research that we expect will eventually allow smaller networks to sell advertising using consistent and reliable audience measurement tools,” says Dave Morgan, Simulmedia’s CEO. “In our work, we have found valuable blocks of audiences watching programs that may be under the radar of many network TV buyers. This research will surface both the value of these networks and their audiences to brands, and the cost effectiveness of working with them to reach attractive consumers and achieve positive business outcomes.”
両社の提携は今回が2度目。2013年10月、サイマルメディアはニールセンとライセンス契約を締結し、ニールセン・バイヤー・インサイトをサイマルメディア・オーディエンス・インサイト・データベースに統合し、テレビ視聴者の行動インサイトを強化した。ニールセン・バイヤー・インサイトは、実際のテレビ視聴と、主に小売、旅行、デジタル、レストラン、エンターテインメント、金融サービス、通信、ディスカウントストア、ガソリンスタンドのカテゴリーにおける年間売上高2兆ドル、240億件の取引を代表する匿名化されたパネリストの購買行動を組み合わせたものである。
“We’re committed to delivering solutions that drive business benefits for our clients. Big and small. Global and local. Across and within platforms,” said Steve Hasker, Nielsen’s President of Global Product Leadership. “This initiative with Simulmedia signifies an important Nielsen move to seek out innovation to bring meaningful insights to our clients and the industry. We look forward to continued collaboration with Simulmedia.”
ニールセンについて
Nielsen (www.nielsen.com) (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
ニールセンについて サイマルメディア
Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 75 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for over 50M people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. Since we began in 2009, Simulmedia has delivered campaigns for more than 70 advertisers and their agencies, to target, deliver, and measure hundreds of TV campaigns, and on average reached their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.
連絡先
サイマルメディアGeorge Simpson; 203.521.0352; george@george.simpson.com Nielsen: Ben Billingsley; ben.billingsley@nielsen.com
