ウェビナー
リテール広告主のための勝利戦略
変化する市場で広告予算 最適化するためのデータ主導の秘訣を解き明かす
リテール広告の状況は常に進化しており、課題とエキサイティングなチャンスの両方をもたらしている。マーケティング担当者は今日、経済的な圧力と厳しい予算に直面しているが、期待値は相変わらず高い。多くの業界で広告予算削減される中、小売業はその回復力が際立っています。このウェビナーでは、このような変化を乗り切り、効率を最大化し、測定可能な成果を上げるために、小売業界のトップブランドや中小企業が採用している独自の戦略をご紹介します。
誰が見るべきか：
This webinar is essential for Retail Marketers, Advertisers, Agencies, and anyone interested in understanding retail advertising in a rapidly changing European market. If you’re looking to optimize ad spend, gain competitive insights, and understand evolving consumer behaviors, this session is for you.
ウェビナーの録画にアクセスするには、Eメールアドレスを入力してください。
What You’ll Learn in This Webinar:
Navigate Budget Pressures: Understand why retail is defying the trend of reduced marketing budgets and how to leverage this for your strategy.
Master Media Mix Shifts: Explore the planned shifts in marketing strategies for 2025, including transitions to lower-cost, digital, and newer channels.
Unpack European Digital Evolution: Discover how digital advertising and ecommerce are set for strong growth across key European markets like the UK, Germany, Italy, and Spain, even as digital maturity varies.
Understand Consumer Behavior: Gain insights into evolving shopping preferences, acknowledging the continued importance of in-store experiences alongside e-commerce growth.
Compare Top Brands vs. SMB Strategies: See how large advertisers (Top 100) and smaller retailers are uniquely allocating ad spend across different media types (like TV vs. Digital) and specific countries (UK, Germany, Italy).
Access Granular Ad Spend Data: Learn how competitive intelligence tools can provide specific details on individual advertiser spend, media channels (TV, social, digital video), and seasonal trends.
