ใกใญใทใณใซใใใ็ทๅ็ใช่ฆ่ด่ ๆฐๆธฌๅฎใฎๅ
Boost your media performance with the most accurate audience measurement in Mexico, powered by Nielsen IBOPE’s holistic approach. Our high-quality standard combined with cutting edge technology ensure that you receive invaluable audience insights across linear TV, streaming and time-shifted viewing (TSV).
ๆฆ่ฆ
ๅ ๆฌ็ใช่ฆ่ด่ ใคใณใตใคใใซใใใๆ ๅ ฑใซๅบใฅใใๆๆๆฑบๅฎใ่กใ
ใกใญใทใณใงใฏใ่ฆ่ด่ ใใใฃใณใใซใใใใคในใ่ถใใฆใพใใพใ็งปๅใใใใใซใชใใใกใใฃใขใฎ็ถๆณใฏๅคงใใๅคๅใใฆใใใใณใณใใณใใธใฎใขใฏใปในๆนๆณใๅขใใใซใคใใๆถ่ฒป่ ใใฉใใงใฉใใ ใใฎๆ้่ฆ่ดใใฆใใใใๆธฌๅฎใใใใจใใใใใพใงไปฅไธใซ้่ฆใซใชใฃใฆใใใ
ๅบๅไธปใฏใใฟใผใฒใใ่ฆ่ด่ ใฎๆณจ็ฎใๅฅชใๅใใใใซใใใฌใใในใใชใผใใณใฐ่กๅใ่ฆ่ดๅๅฅฝใๆ็ขบใซ็่งฃใใๅฟ ่ฆใใใใ
ใใผใซใปใณIBOPEใฎใใฏใใญใธใผใไฝฟใใฐใใชใใขTVใในใใชใผใใณใฐใTSVใ้ใใใกใญใทใณไบบใฎ่ฆ่ด่กๅใใใๆทฑใ็่งฃใใใใจใใงใใพใใใใฎ็ทๅ็ใชใขใใญใผใใซใใใไฝใใใฉใฎใใใคใน๏ผๅฎถๅบญๅ ใฎใใฌใใจใขใใคใซ๏ผใงใใฉใฎใใฉใใใใฉใผใ ใ้ใใฆ่ฆ่ดใใฆใใใใชใฉใๅฎถๅบญใฎ่ฆ่ดใใฟใผใณใๅฎๅ จใซๆๆกใใใใจใใงใใพใใ
ในใฏใชใผใณ
ใใฌใใจใปใซใณใใชใผในใฏใชใผใณๆบๅธฏ้ป่ฉฑใใฟใใฌใใใใใผใใใฝใณใณใใในใฏใใใ
ใใใคใน
ใฒใผใ ๆฉใApple TVใRokuใChromecastใDVDใBlueRayใชใฉใ
ใกใชใใ
ใกใญใทใณใฎ่ฆณๅฎขใ็บ่ฆใใ
ใกใญใทใณใฎใกใใฃใข็ฐๅขใ็่งฃใใ่ชไฟกใๆใฃใฆๅบๅไบ็ฎใๆ้ฉๅใใใใใซใใใผใซใปใณIBOPEใฏใฏใญในใกใใฃใขๆธฌๅฎใซๅใใๆญฃ็ขบใช้่ฒจใใผใฟใ็ขบไฟใใฆใใพใใใชใใขTVใจในใใชใผใใณใฐๆธฌๅฎใฎ็ตใฟๅใใใซใใใใกใญใทใณใฎไธๅธฏๅ ้จใฎๅ จไฝ็ใชใใฅใผใๆไพใใพใ๏ผ
ไฟก้ ผใงใใ
ๅฝ็คพใฎๅณๆ ผใชๅ ้จใใใณๅค้จ็ฃๆปใใญใปในใซใใใๆ้ซๆฐดๆบใๆบใใใใใผใฟใงใ็ป้ขใใใใคในใๅใใ่ชไฟกใๆใฃใฆๆๆๆฑบๅฎใ่กใใใจใใงใใพใใใใใชในใใฎ็ถ็ถ็ใชใใฌใผใใณใฐใจๅๅ ใซใใใๅฎๅฎใใใใผใฟใใๅฉ็จใใใ ใใพใใ
ไปฃ่กจ่
ใกใญใทใณใฎ่ฆ่ด่ ใฎๆใๅ ๆฌ็ใช่ฆ่งฃใๅพใใ็งใใกใฎใใใซใฏ28้ฝๅธใใซใใผใใ5,840ไธไบบ๏ผ้ฝๅธไบบๅฃใฎ็ด65๏ผ ใๅฝๆฐไบบๅฃใฎ็ด50๏ผ ๏ผใไปฃ่กจใใฆใใพใใ
่ฒฌไปป
ใใชใใไฝฟ็จใใฆใใใใผใฟใฏใไธ็ไธญใฎๆ้ซใฌใใซใฎๆณๅพใจๅบๆบใซๅพใฃใฆๅฎๅ จใซๅ้ใใใ็ฎก็ใใใฆใใใใจใไฟก้ ผใใฆใใ ใใใ็งใใกใฏใ่ฃฝๅใจใตใผใในใฎ่จญ่จใจๅฎ่ฃ ใซ้ฉๅใชใใฉใคใใทใผไฟ่ญทใๅซใใใใจใ็ดๆใใพใใ
ใกใญใทใณใซใใใ360ๅบฆ่จๆธฌใจใฏ๏ผ
่ฆณๅฎขใจๅบๅใซๅฏพใใๅ จไฝ็ใช่ฆๆน
ใใผใซใปใณIBOPEใฎใกใญใทใณใซใใใ็ทๅๆธฌๅฎใฎ็นๅพดใฏใTV่ฆ่ด่ ๆธฌๅฎใจในใใชใผใใณใฐๆธฌๅฎใฎใใผใฟใ็ตใฟๅใใใ็ฌ่ชใฎ่ฆ่ด่ ๆ ๅ ฑๅ้ๆ่กใซใใใNano MeterใจStreaming Meterใจใใ2ใคใฎ็ฌ่ชใใใคในใซใใใในใฏใชใผใณใใใใคในใ่ถ ใใ่ฆ่ดใใใใใ็่งฃใใใใจใใงใใใ
ใใใใผใใซใกใผใฟใผ
- ใใฌใๅฉ็จไธๅธฏ
- ใใฌใใฎๅใฎ่ฆ่ด่
- ใชใผใใฃใชใปใทใฐใใใฃใไฝฟ็จใใใณใณใใณใ
ในใใชใผใใณใฐใกใผใฟใผ
- ๅฎถๅบญ็จใซใผใฟใผใซๆฅ็ถใใใฆใใๆฉๅจใ
- ใใใชในใใชใผใใณใฐใฎๆคๅบใจๅ ฑๅ
ใกใญใทใณใฎใใฌใ่ฆ่ด่ ๆธฌๅฎ
ใใฌใ่ฆ่ด่ ใฎ่กๅใๆๆกใใๆฆ็ฅ็ๆฑบๅฎใไธใใใผใซใปใณใซใคใใฆ ใใฌใใณใณใใณใใจๅบๅ
ใใผใซใปใณIBOPEใฎใใฌใ่ฆ่ด่ ๆธฌๅฎ๏ผTAM๏ผใฏใใกใญใทใณๅ จๅใฎ28้ฝๅธใงใ้ฝๅธไบบๅฃใฎ65๏ผ ใๅ ใใไธๅธฏใใใซใจๅๅใใฆใใใ2314ไธๅธฏใฎใใฌใใซ่ฆ่ด่ ใกใผใฟใผใ่จญ็ฝฎใใใใผใซใปใณใซใคใใฆ ใกใญใทใณใฎใใฌใ่ฆ่ด่กๅใซ้ขใใๆ ๅ ฑใๆไพใใฆใใใ
ไฝใๆธฌๅฎใใใฎใ๏ผ
- ใใขใฐใฉใใฃใใฏ๏ผๅนด้ฝขใๆงๅฅใ็คพไผ็ตๆธใฌใใซใๅฎถใฎๅฝนๅฒใใใฌใ้ปๆณข๏ผๅฅใฎ่ฆ่ด่ ๆฐ
- ใฟใคใ ใใณใใพใใฏใใญใฐใฉใ ใซใใ่ฆณๅฎข
- ่ฆณๅฎขใใใๆทฑใ็่งฃใใใใใฎ่กๅๅๆ
- ใฟใผใฒใใใจใใๆถ่ฒป่ ใใใๆทฑใ็ฅใใใใซใ่ฆ่ด่ ๆ ๅ ฑใ็ธไบๅ็ งใใใ
ไธปใชใกใชใใ
- ใณใณใใณใใจ็ช็ตๅถไฝๆฆ็ฅใฎ็ซๆก
- ่ฆ่ด่ ใฎใใขใฐใฉใใฃใใฏใปใใญใใฃใผใซใ็บ่ฆใใใฉใใซใชใผใใใใฐใใใใ่ใใ
- ๅบๅๅนๆใๅๆใใใใ่ฏใๅบๅใฌใคใใฉใคใณใไฝๆใใใ
- ไบ็ฎใๆ้ฉๅใใใณใณใใณใใใใใใๅ็ๅใใ
ใกใญใทใณใงใฎในใใชใผใใณใฐๆธฌๅฎ
็ฌ่ชใฎใใใทใๆ่กใซใใใใใใคในใๅใใในใใชใผใใณใฐใปใใใชใฎๅไฝใ็นๅฎ
ใใผใซใปใณIBOPEใฎในใใชใผใใณใฐๆธฌๅฎใซใฏใTAMใใใซใใใคใณใฟใผใใใใๅฉ็จใใฆใใไธๅธฏใจๅฉ็จใใฆใใชใไธๅธฏใฎๅฑคๅฅใตใณใใชใณใฐใซใใฃใฆ็ขบ็็ใซ้ธใฐใใ900ไธๅธฏใๅซใพใใ๏ผSESใใใฌใ้ปๆณขใฎ็จฎ้กใๅญใฉใใฎๆ็กใชใฉใงใใใใใฎ็ตๆใในใใชใผใใณใฐๆธฌๅฎใฏ28้ฝๅธใใซใใผใใใกใญใทใณใฎ1,820ไธไธๅธฏ๏ผ็ด5,840ไธไบบ๏ผใไปฃ่กจใใฆใใใใคใณใฟใผใใใใฎๆฎๅ็ใฏ็ด80๏ผ ใงใใ๏ผใใผใซใปใณใฎTAMใใใซใไบๆฅญๆ่ชฟๆปใๅ ฌๅผใฝใผในใจไธ่ด๏ผใๅฝ็คพใฎในใใชใผใใณใฐใปใกใผใฟใผใฎใใใทใๆ่กใฏใใใผใซใปใณใซใคใใฆ ใใใใคใน๏ผในใใผใTVใใณใใฏใใใใปใใใคในใใฒใผใ ๆฉ๏ผใในใฏใชใผใณ๏ผTVใในใใผใใใฉใณใใฟใใฌใใใPC๏ผใใใฉใใใใฉใผใ ใซใใใๆถ่ฒปใซ้ขใใ้่ฆใชๆ ๅ ฑใๆไพใใฆใใใ
ไฝใๆธฌๅฎใใใฎใ๏ผ
- ใใขใฐใฉใใฃใใฏๅฅ่ฆ่ด่ ๆฐ๏ผๅนด้ฝขใๆงๅฅใ็คพไผ็ตๆธใฌใใซใๅฎถใฎๅฝนๅฒใใใฌใไฟกๅท๏ผ
- ใใธใฟใซใปใใฉใใใใฉใผใ ๏ผใฟใคใ ใใณใๅฅ่ฆ่ด่ ๆฐ
- ในใฏใชใผใณ๏ผใใฌใใใฟใใฌใใใใขใใคใซใใณใณใใฅใผใฟใผใชใฉ๏ผใใใฉใใใใฉใผใ ๏ผNetflixใYouTubeใAmazonใใฉใคใ ใชใฉ๏ผใธใฎใขใฏใปในใซๅบใฅใ่กๅๅๆใซใใใ่ฆ่ด่ ใใใๆทฑใ็่งฃใใใใจใใงใใใ
ไธปใชใกใชใใ
- ในใใชใผใใณใฐใปใใฉใใใใฉใผใ ใใฝใผใทใฃใซใกใใฃใขใใใพใใพใชใใใคในใซใใใ่ฆ่ด่ ใฎๆถ่ฒปใซใคใใฆใๅทฎๅฅๅใใใใใฅใผใๅพใใ
- ใฟใผใฒใใๅฅใฎTikTokใYouTubeใInstagramใFacebookใฎใชใผใใจๅ็ปใฉใณใญใณใฐใ็่งฃใใ
- ๆฅๆฌกใฌใใผใไปใใงๆฏ้ฑ้ ไฟก
ไธป่ฆใใฌใณใ
ใกใญใทใณใฎๆๆฐ่ฆ่ด็ๅๅ
ใกใใฃใขใ้ฒๅใ็ถใใไธญใใใผใซใปใณIBOPEใฏใใกใญใทใณใฎ่ฆ่ด็ใใฉใฎใใใซๅคๅใใฆใใใใใใใฆใใใใกใญใทใณใฎใกใใฃใขใจๅบๅใฎๆชๆฅใซไฝใๆๅณใใใใซใคใใฆใๅ ๆฌ็ใชๆ ๅ ฑใๆไพใใใใจใซๅฐฝๅใใฆใใใ
ๅฝ็คพใฎใฌใใผใใทใชใผใบใใกใญใทใณใฎ่ฆ่ด่ ใฏใฉใใง่ฆ่ดใใฆใใใใใฏใๆๆฐใฎใชใใขTVใจในใใชใผใใณใฐใฎใใฌใณใใ็่งฃใใใใใซๅฟ ่ฆใชใใผใฟใๆไพใใพใใใ็ป้ฒใใใ ใใจใใฌใใผใใๆฏๆใๅฑใใใพใใ
้ข้ฃๅๅ
็ทๅ็ใช่ฆ่ด่ ๆธฌๅฎใฎๅใๅผใๅบใๆนๆณใๅญฆใถ
ๅฐๅ ใใฌใๅฑ
ใใใใใใใคในใง่ฆ่ด่ ใใฉใฎใใใซใใฌใใ่ฆ่ดใใฆใใใใใใญใผใซใซใปใฌใใซใงใฎ็ใฎไบบ็ฉใฌใใซใฎใใขใฐใฉใใฃใใฏ่ฆ่ด็ใง็่งฃใใพใใใใ
ในใใชใผใใณใฐใปใใฉใใใใฉใผใ ใฎๆ ผไปใ
ใใผใซใปใณใฎใชใใขTVๆธฌๅฎ็จใใใซใไฝฟ็จใใฆใ่ฆ่ด่ ใในใใชใผใใณใฐใใใชใณใณใใณใใฎ่ฆ่ดใซ่ฒปใใๆ้ใใใฉใฎใใฉใใใใฉใผใ ใง่ฆ่ดใใฆใใใใซใคใใฆใฎๆดๅฏใๅพใใ
้ข้ฃ่ฆ่ญ
ใกใญใทใณใฎ่ฆ่ด่ ๆธฌๅฎใซ้ขใใๆๆฐๆ ๅ ฑ
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ใฌใใผใ็ฒ็นใๅ ็นใซ๏ผใคใณใใฎCMOใ็ตฑไธใใผใฟใงใฉใฎใใใซๅๅฉใใฆใใใ
Indiaโs advertising landscape is more fragmentedโyet more criticalโthan ever before. Billions of…
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่จไบK-POPใใใทใณใฐใซใใผใพใง๏ผๆๅ็้ข้ฃๆงใฎๆฐใใใใผใฟ
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่จไบใใใใผใใญใฆใฃใณใใฎไธๆฐๅณใชๅญฃ็ฏใฎใใฉใผๆ ็ปใใฌใใฎใใฌใณใ
ใใฎ10ๆใใใฌใใงใฏใใคใฆใชใใปใฉใใฉใผใ็ใไธใใฃใฆใใใใใฎใใญใฆใฃใผใณใปใทใผใบใณใใใกใณใฏใฉใฎๆ ็ปใๅพ ใกๆใใงใใใฎใ ใใใ๏ผ
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