Both in print and online newspapers reach over 58% of shoppers and spenders across key categories such as consumer electronics, appliances, furniture, home accessories, and hardware/paint/lawn/garden. Newspaper readers like to shop around, appreciate quality and are brand loyal.
関連タグ
類似の洞察を閲覧し続ける
-
記事デジタル・ディスラプションの中でCPGマーケターはどう適応できるか
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread,…
FMCG & retail5mins read
-
ウェビナーThriving Through Disruption Panel: A New Playbook for CPG & Retail Advertisers
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and…
FMCG & retail1mins read
-
レポートCPG広告における顧客インテリジェンスのギャップ
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is…
FMCG & retail1mins read
