ハロウィーンが近づくにつれ、ホラーファンはスクリーンに恐怖を求めるようになる。そして、他のホリデーの伝統と同じように、ネットワークやストリーミング・プラットフォームは、AMCの「FearFest」やHuluの「Huluween」のようなホラー映画のラインナップを提供し、10月を通して視聴者を誘惑する。現在では、ストリーミングで視聴可能なホラー映画のライブラリーが充実し、興行収入から小さなスクリーンへのウィンドウが短くなっているため、米国の視聴者は、映画館で公開されるのと同じ年に、自宅で最新のホラー映画を試せることが多い。
10月の視聴率、ホラーが（わずかながら）上昇
With the help of Gracenote’s genre data, we took a look at linear and streaming movie viewing over the past four Octobers to see what percentage of total watch time horror films contributed. We found a small but notable increase over time, with a bump of nearly one full percentage point between October 2023 and 2024. This reflects an ever-widening array of options for viewers.
ホラーファンのお気に入り
Getting into the individual horror titles, we’d be remiss not to mention the persistent presence of the franchise named after the very holiday being celebrated: Halloween. Whether it is the 1978 original or the more recent reboot films, the Halloween series and its villain Michael Myers are certainly viewer favorites. One of the films in this franchise has nearly always been the most-viewed horror movie on linear TV in October, even if it doesn’t make the combined linear and streaming top 10.
October 2022 marked a notable shift toward streaming exclusive titles, with Halloween Ends (Peacock), The Curse of Bridge Hollow (Netflix), Mr. Harrigan’s Phone (Netflix), and Hellraiser (Hulu) taking the top four slots. The following year, Disney’s Haunted Mansion, which had just come off of a summer box office run, dominated the rankings. The feature’s strong performance demonstrated that more comedic, family-friendly titles had equal appeal as true horror films.
In October 2024, no individual title reached the same heights as the prior year, which is a testament to how viewing was more evenly distributed across films. Still, streaming exclusives occupied the top two slots again—Don’t Move (Netflix) and Salem’s Lot (HBO Max).
層別ホラー映画トップ
では、視聴者層の違いは、最も視聴された映画ランキングにどのような影響を与えたのだろうか。様々なグループ間で多少の違いはあるものの、同じタイトルが視聴者の共感を呼ぶことが多い。ホラーは表面的にはニッチなジャンルに見えるかもしれないが、全体的な人口統計データを見ると、この時期、観客を団結させるものであることがうかがえる。
2025年のホラートレンド
Let’s close with a look at which scary features are resonating with horror fans so far this year. Across the first week of October, viewers are connecting with a healthy mix of new and nostalgic horror titles, and they’re utilizing both linear and streaming channels to do so. Fresh off a summer box office run, M3gan 2.0 (Peacock) takes the top slot, but is followed closely by 1996’s Scream, which is available on both linear and streaming channels. Digital broadcast networks have gotten in on the action this year as well; Comet is on the board with 1962 classic Whatever Happened to Baby Jane?, while Bounce helped push The Intruder into the top 10.
All in all, horror films continue to be a growing part of television and streaming libraries, especially this time of year. This is great news for fans of the genre, giving them more options, both new and old, to enjoy even more spooky thrills and jumpscares from the comfort of home.
テレビのトレンドをさらに先取り
Stay connected with our トップ10, tracking the most-watched titles in streaming, linear TV, and more. Interested in deeper insights? Check out our TV and Streaming audience measurement solutions.
