Giovedì 21 giugno, oltre 24.000 collaboratori Nielsen di 91 Paesi hanno svolto attività di volontariato in più di 1.450 eventi per partecipare alla settima edizione del Nielsen Global Impact Day (NGID). L'NGID è la nostra giornata annuale di servizio in cui incoraggiamo i nostri colleghi di tutto il mondo a donare il loro tempo, le loro capacità e le loro competenze a favore delle loro comunità.
“All Nielsen associates have 24 hours of dedicated volunteer time annually, and Nielsen Global Impact Day is one of many ways they can volunteer. NGID compliments the individual actions of our associates throughout the year and is a fantastic way for us to get involved and engage in our communities as a collective Nielsen family,” said Crystal Barnes, senior vice president of Global Responsibility and Sustainability at Nielsen.
Gli eventi di volontariato NGID sono coordinati dai leader locali in tutto il mondo, che si impegnano a collaborare con le organizzazioni non profit locali e a creare attività che consentano ai loro colleghi di fare la differenza.
Bolivar Verbel, one of this year’s global NGID7 co-leaders based in Poland and Lead Business Process Improvement Partner, reflected, “The experience of co-leading NGID globally this year and the opportunity to use my professional skills to help our communities are simply priceless. NGID shows us how volunteering is embedded in our Nielsen way. Seeing the mobilization of thousands of associates, creativity and coordination in each country, commitment of managers, and events all over the world is just exciting!”
“NGID means energy, positivity, hope and dreams,” said María Inés Sánchez, NGID7 global co-leader in Argentina and Operations Execution Project Leader. “Being able to dedicate part of my work day to such a noble cause makes me very happy. It enriches me as a person, it allows me to meet Nielsen associates with a huge heart and gives me hope that the world can be better every day.”
This commitment to volunteering is shared across Nielsen at all levels. A snapshot of our colleagues in action this year include:
- Otto membri del Comitato esecutivo globale di Nielsen hanno svolto un'attività di volontariato presso Habitat for Humanity of Coastal Fairfield County, nel Connecticut, collaborando alla costruzione di una casa a prezzi accessibili per una famiglia locale.
- Quando un vulcano mortale ha colpito il Guatemala all'inizio di giugno, i team di Nielsen Cares in America Centrale hanno immediatamente spostato i loro sforzi di pianificazione della NGID per raccogliere fondi, cibo e articoli per l'igiene personale da consegnare alla comunità guatemalteca in difficoltà.
- Across the U.S., more than 1,600 Field Operations team members—who are spread out across the country recruiting homes for Nielsen’s panelists—connected with each other for 75+ events and 6,600 collective volunteer hours.
NGID hours will count toward Nielsen’s five-year 300,000-hour volunteer goal. Beyond NGID, the Nielsen Cares volunteer program mobilizes our data, expertise and associates throughout the year to positively impact the communities where live and work around the world. These efforts include a $10 million commitment each year to pro bono, in-kind, and skills-based volunteering projects.
For more information on our Nielsen Cares program, progress on our 5-year goals, and other ways that Nielsen gives back, check out the Our World section of the new Nielsen Global Responsibility Report.
