There are more than 56 million Latinos in the U.S. That means this group makes up 17.6% of the total population. It’s also one of the country’s fastest-growing demographics. In our latest Diverse Intelligence Series report on Latinx* consumers, Descubrimiento Digital: La vita online dei consumatori Latinx, Latinos strongly expressed a desire to see themselves reflected more—and more accurately—in film and TV.
But it’s not just consumers who want greater representation. It’s a sentiment that’s gaining prominence across the U.S. media landscape. And Nielsen knows that proper representation of the Latinx community is crucial to accurately reflect the community’s influence on mainstream culture. For additional perspective on the topic, we recently asked four accomplished Latinos in media to share their thoughts on why representation matters, and we will be sharing their videos throughout Hispanic Heritage Month and the balance of the year on our dedicated hub for data, insights and engagement with the Latinx community:
- Ilia Calderon di Univision, la prima afro-latina a condurre un notiziario su una grande rete statunitense.
- Carlos Ponce, attore, cantante, compositore e personaggio televisivo di Telemundo, portoricano.
- Pamela Silva Conde, a Peruvian Emmy award-winning journalist and co-anchor of weekday news magazine, “Primer Impacto”
- Angela Sustaita-Ruiz, messicano-americana, cofondatrice e partner di Hispanicize Media Group, una società mediatica multipiattaforma specializzata nella programmazione per i consumatori multiculturali Millennials e della Generazione Z
“As the Hispanic community continues to flourish in the U.S., it’s more important than ever to acknowledge and understand their impact on American mainstream culture, media and the economy,” said Andrew McCaskill, Nielsen’s SVP Global Communications and Multicultural Marketing. “The video series aims to give voice to that while also showcasing diversity within the Latinx community. We’re sharing the videos over the course of a few months because it’s important to engage multicultural consumers 365 days a year—and not just during heritage, history and pride months.”
Questi quattro video contribuiranno al dialogo del settore sulla diversità, la rappresentazione e il futuro di Hollywood in un panorama di consumatori sempre più multiculturali. Osservando la composizione degli attori in TV e al cinema negli Stati Uniti, gli attori latini rappresentano solo il 5,8% dei ruoli parlanti.
*Nielsen usa il termine Latinx per indicare un genere non specificato. La decisione è un cenno alla maggiore inclusione di donne, LGBT+ e ispanici non binari e alla crescente popolarità del termine nei social media e nella scrittura accademica.
