Disney registra il maggiore aumento multipiattaforma grazie al calcio e a Frosty
TBS e TNT registrano entrambe un aumento superiore al 20% grazie al football universitario e ai film natalizi
Amazon +12% e Netflix +10% grazie alla NFL e alle produzioni originali
Hallmark Channel conquista i primi 5 posti nella classifica dei film via cavo a dicembre
NEW YORK - January 27, 2026 – Nielsen’s December 2025 Media Distributor Gauge highlights lifts for distributors airing key sports events and movies, both of which drove record-breaking viewership during the peak holiday season. Disney, Warner Bros. Discovery, Hallmark, Netflix and Amazon all saw notable gains for the month.
Disney captured the highest multiplatform increase and maintained the No.2 position, up 4% in overall viewing to add 0.2 share points for a total share of 10.7%. This growth was fueled by ESPN, which recorded a 30% viewership increase driven by Monday Night Football, the expanded College Football Playoffs schedule, and College Gameday. Simultaneously, Freeform successfully doubled its November viewing, driven by its robust programming of holiday films like Rudolph The Red-Nosed Reindeer e Frosty The Snowman.
Warner Bros. Discovery also benefitted from success with its cable networks, with TBS and TNT up 23% and 24%, respectively. These gains were driven by College Football playoff coverage and holiday movie viewership, with Una storia di Natale leading the way for TBS. HBO Max also saw a 10% viewing increase, primarily driven by original series It: Welcome To Derry, alongside the continued popularity of The Big Bang Theory e Amici.
Leading the holiday movie genre’s success was The Hallmark Channel, which maintained strong momentum from November and secured the top 5 movie telecasts across cable distributors (in order): She’s Making A List, Single On The 25th, A Suite Holiday Romance, A Make Or Break Holiday e Oy To The World.
As reported in Nielsen’s The Gauge December report, Christmas Day marked the most-streamed day ever with 55.1 billion viewing minutes. The record for Christmas Day was led by NFL coverage on Netflix and Prime Video, with both platforms achieving platform-best record shares in December. Netflix’s coverage of the NFL Christmas Day doubleheader, coupled with the success from the most-streamed original series ever: Stranger Things, propelled Netflix into the third position with a 10% monthly viewing increase. The tandem success gave Netflix an additional 0.7 share points for a record total share of 9.0%.
Two other distributors achieved platform-best shares in December: Amazon with a 4.3% total share and The Roku Channel with a 3.0% total share. Amazon notched a 12% viewing increase in December attributable to Thursday Night Football coverage, a record-setting Christmas Day NFL game and the new season of Ricaduta. Notably, The Roku Channel has exhibited consistent growth, the platform is up 45% since last December and up 190% compared to December 2023.
I contributi delle emittenti affiliate sono diminuiti questo mese rispetto a novembre, con un calo registrato da tutte le principali reti. Tale calo è in gran parte attribuibile alla minore copertura di eventi sportivi di alto profilo, tra cui l'assenza delle partite della NFL del Giorno del Ringraziamento, la riduzione del calendario delle partite di football universitario trasmesse in televisione e l'assenza delle partite delle World Series. Anche le reti di informazione via cavo hanno registrato un calo nel mese.
L'intervallo di dicembre 2025 ha coperto quattro settimane, dal 1° dicembre 2025 al 28 dicembre 2025. I rapporti Nielsen seguono il calendario delle trasmissioni, con intervalli settimanali che iniziano il lunedì.
Informazioni su Gauge
Il Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Il misuratore del distributore multimediale, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Informazioni su Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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